#Japan #Tokyo #Cleaning Solutions #Daiwa Paper #Kirekira Wiper

A New Era in Household Cleaning: The Kirekira Wiper

Daiwa Paper Co., Ltd., known for its top hygiene paper brand, Elleair, is set to launch a groundbreaking cleaning product: the Kirekira Wiper Dry x Wet Sheet. This innovative wiper sheet, which integrates both dry and wet cleaning surfaces, hits the market on October 1, 2025.

A Shift in Cleaning Dynamics

As the number of dual-income households in Japan surpasses 12 million, the demand for efficient and convenient cleaning solutions is on the rise. Recent survey results indicate that 71.2% of people wish to simplify their cleaning routines by minimizing the number of tools used, while 68.7% express a desire to shorten the time spent on floor cleaning. This indicates a strong trend towards wanting quick and easy cleaning methods that can be integrated into busy lifestyles.

In addition to wanting to reduce effort and time, there's a notable psychological burden associated with cleaning when people feel pressed for time. About 69.8% of respondents desire a way to effectively clean even during their busiest days. The need for “quick cleaning”—small, sporadic jobs that can be done conveniently throughout the day—has become prevalent, trending away from bulk cleaning sessions to more manageable daily tasks.

Addressing Consumer Needs

Recognizing these emerging needs, Daiwa Paper has developed the Kirekira Wiper Dry x Wet Sheet, which combines dry and wet surfaces in one easy-to-use product. The dry side effectively captures dust, hair, and pollen, while the wet side cleans up sticky dirt and grime. Consumers often expressed frustrations with using separate sheets for different cleaning tasks, mentioning the inconvenience of switching between products and the wastefulness of incomplete usage. The Kirekira solution eliminates these issues entirely.

Product Details

The Kirekira Wiper employs a unique three-layer sheet structure. The dry side is designed to capture dirt and hair using specially devised fibers, while the wet side is imbued with cleaning agents to combat various stains, including the likes of spills and greasy spots. Flipping the sheet is all that's needed to access either side, streamlining the cleaning process significantly and ensuring no time or product is wasted.

To add to its appeal, using this product alone suffices for effective cleaning, reducing the need for additional storage space and contribution to landfill waste. The wet surface of the Kirekira Wiper offers 99.9% antibacterial properties, effectively eliminating viruses and keeping floors hygienically clean.

Enhanced User Experience

Alongside the launch of the Kirekira Wiper, Daiwa Paper is also refreshing the packaging of the Kirekira Wiper main body to enhance functionality. The new design allows users to detach the head for easier cleaning, ensuring that maintenance is simple and hygienic. The wiper's versatile head design ensures it can reach those stubborn corners and under furniture with ease, making it a practical tool for every household.

Key Features of Kirekira Wiper Dry x Wet Sheet

• - Dual-Sided Cleaning: Dry side for dust capture and wet side for stain removal.
• - Quick Changeover: Fast flipping mechanism allows for seamless transitions between cleaning tasks.
• - Antibacterial Protection: The wet side features ingredients that guarantee 99.9% antibacterial effectiveness and long-lasting anti-bacterial capabilities for a full 24 hours.

Every user deserves a cleaner, healthier home environment, and the Kirekira Wiper Dry x Wet Sheet is positioned to deliver just that. The product not only emphasizes efficiency, but also caters to the evolving needs of daily life, and it perfectly aligns with modern cleaning habits.

Get Ready for Easy Cleaning

Mark your calendars for October 1, 2025, and prepare to upgrade your cleaning game with the Kirekira Wiper. Not only does it redefine what cleaning looks like, but it also ensures that a clean and healthy home is within everyone's reach with minimum fuss. Experience the convenience and cleanliness that the Kirekira Wiper promises to bring into your home.

For more information on the Kirekira Wiper, visit the official website here.