Wyld Becomes First Cannabis Brand to Join The Conservation Alliance as Pinnacle Member

Wyld's Commitment to Conservation

In a groundbreaking move, Wyld, recognized as the best-selling cannabis edibles brand in the United States, has recently achieved a significant milestone by joining The Conservation Alliance (TCA) as a Pinnacle Member. This membership marks a historic achievement, making Wyld the first cannabis brand to reach this prestigious status. The company has long adhered to a model centered on purpose and community engagement, and this new affiliation further enhances its commitment to environmental sustainability.

Wyld's Chief Executive Officer and founder, Aaron Morris, expressed pride in the partnership with TCA, noting that it aligns perfectly with the brand’s mission to impact the preservation of wild places and natural ecosystems. He stated, "Creating a pathway for profits to support environmental conservation efforts on a large scale was my #1 goal in starting Wyld, and I'm confident that the TCA's expertise will help us do just that."

The Role of Pinnacle Membership

Attaining Pinnacle Membership necessitates a pledge of financial support towards safeguarding North America's wild landscapes and biodiversity. This commitment is guided by Wyld’s broader corporate social responsibility commitments, primarily defined through its four Pillars of Commitment. Among those, the focus on Environmental Sustainability is paramount, prioritizing aspects such as conservation funding, renewable energy adoption, waste reduction, and education in sustainable practices.

Wyld has joined over 200 companies committed to using their revenue for long-lasting conservation impact. This coalition of businesses aims to forward grassroots organizations, policy initiatives, and collective campaigns designed to protect vicinities such as public lands and wildlife corridors while ensuring outdoor access for future generations.

Wyld's Environmental Stewardship

With this significant move, Wyld not only reaffirms its role as a pioneer in the cannabis industry but also solidifies its position as a leader in the realm of environmental responsibility. The brand, known for its diverse and innovative edible products, continues to drive market evolution since its inception in 2016. Wyld’s mission emphasizes creating products that not only enhance consumer experience but also foster community empowerment and promote a cleaner environment.

Morris further elaborated on Wyld's dedication: “Partnering with TCA allows us to amplify our efforts and collaborate with companies that share our dedication to environmental stewardship. We are excited to join this elite group to make meaningful contributions towards ecological preservation.”

About Wyld and The Conservation Alliance

Wyld has carved out a niche for itself in the cannabis space by creating products that integrate real fruit juice with cannabinoids and natural ingredients, producing uplifting and balanced consumer experiences. The brand’s innovation in the THC and CBD sectors reflects a commitment to quality and community wellbeing.

On the other hand, The Conservation Alliance operates by pooling resources from various businesses to protect the natural world. Through strategic advocacy and grant-making, TCA helps drive impactful outcomes aimed at nurturing and preserving outdoor spaces across North America.

For anyone interested in Wyld's conservation initiatives, additional information is available on their official website, wyldcanna.com/us/wyld-works/.

As Wyld evolves, its trailblazing initiative serves as an inspiration for others in the cannabis industry, underscoring the importance of intertwining business growth with environmental responsibility. This partnership with TCA represents a significant step forward in protecting North America's natural heritage while establishing a framework for future brands to follow in the pursuit of sustainable business practices.