Celebrating 75 Years of Culture and Flavor with Jarritos Soda Brand

Jarritos: A 75-Year Celebration of Flavor and Culture

As 2025 approaches, the beloved Mexican soda brand Jarritos is celebrating a remarkable milestone: 75 years of tradition, culture, and rich flavors that have delighted fans worldwide. Known for its distinctive fruit-forward flavors and iconic glass bottles, Jarritos has established itself as a beloved symbol of Mexican heritage. This year, the brand is preparing a colorful celebration that highlights its impactful journey from a local favorite to an international sensation.

A Journey Through Time

Starting from its humble beginnings in 1950s Mexico, Jarritos has evolved significantly over the decades. What initially began as a simple fruit-flavored soda has matured into a globally recognized brand boasting an array of innovative products, including the popular Jarritos Zero and Jarriboba drinks. Its growth can be attributed to the unwavering commitment to quality, authenticity, and cultural pride. Jarritos has brilliantly captured the essence of Mexican culture through its dynamic marketing and partnerships with notable brands, including collaborations with Nike, Wolverine, Native, Marine Layer, and Abercrombie.

Each of these partnerships has enriched the brand's narrative, showcasing how Jarritos resonates beyond just beverages. The soda has become a canvas for creative expression, making it a cultural icon that transcends generations and borders.

Celebratory Activities

To mark this incredible 75-year journey, Jarritos is set to launch a worldwide anniversary celebration, filled with excitement for fans everywhere. Here’s what to expect:

1. Weekly Sweepstakes:

As a thank-you gesture to its loyal customers, Jarritos will host a series of weekly giveaways starting this September. Participants can win various exciting prizes, including authentic Mexican art, limited-edition collaboration items like the Jarritos x Nike SB Shoes, Jarritos x Wolverine Boots, custom mini fridges, and even a year’s supply of Jarritos sodas.

2. Global Pop-Up Events:

The fiesta goes global! Major cities, including Toronto, Sydney, Mexico City, London, and Paris, will host spectacular pop-up events. Highlights include performances by mariachi bands, immersive experiences providing product samplings, exclusive merchandise, and various interactive installations. Toronto’s pop-up promises to be innovative with product displays designed for engagement, ensuring that every visitor leaves with a unique Jarritos experience.

3. Vintage-Inspired Packaging:

In celebrating its rich past, Jarritos will release millions of bottles featuring retro label designs, alongside 500,000 special soda packs with savings coupons. This nostalgic packaging will serve as a tribute to the roots of the brand, allowing fans to connect with its history while enjoying its refreshing flavors.

Honoring a Legacy

In tandem with these celebrations, Jarritos is releasing a special editorial piece titled The Authentic Story of Jarritos, in partnership with the Latino history platform, Nuestro Stories. This commemorative feature unveils the brand’s history and the founders' vision, providing behind-the-scenes insights and personal accounts from those who contributed to Jarritos’ success.

Marketing Director Eric Delamare expresses his heartfelt sentiment: "This celebration is more than just a brand anniversary. It reflects our gratitude to the fans, communities, and partners who have joined us on this journey. We are proud of our heritage and excited for the future."

Join the Celebration!

Fans eager to partake in the festivities can visit Jarritos' official website for more details. The 75th anniversary marks not only a celebration of Jarritos' delicious flavors but an homage to the vibrant culture and community that the brand so joyfully represents. Whether through unique events, engaging contests, or simply enjoying a cold bottle of their favorite flavor, every fan can share in the rich legacy of Jarritos. Celebrate with us as we embark on the next chapter of this flavorful journey!