Letra Unveils Limited-Time POP UP Shop at Lumine Tachikawa Starting June 16

Letra's Unique Offerings at Lumine Tachikawa

Letra, a vibrant brand specializing in Mexican goods, is set to launch its limited-time POP UP shop at Lumine Tachikawa, starting June 16 and running until July 9. Operated by Sora of Tokyo, the brand has been taking Japan by storm with its colorful mercado bags that not only speak volumes of style but also carry a rich cultural essence from Mexico.

The Essence of Letra

Letra's foray into the Japanese market began in 2014 with its focus on the popular mercado bags—lightweight, durable, and visually striking handbags perfect for summer outings or beach trips. The brand was conceptualized by Masanori Kitajima, who was inspired by the vibrant communities and colorful streets of Mexico during his travels since the late 2000s. This passion has since blossomed into a successful business that not only sells fashionable items but also promotes social good.

Contribution to Local Communities

What sets Letra apart is its commitment to social impact. For the past several years, the brand has been working closely with producers in Mexico, ensuring that the traditional craftsmanship of mercado bags is preserved. By engaging artisans in meaningful production, Letra has also contributed to vocational training opportunities inside prisons, helping these individuals gain useful skills for their future.

Letra's journey is reflected in their sales growth, skyrocketing from 1,200 units in 2015 to an impressive projection of 35,000 units in 2024. This trajectory not only showcases the increasing popularity of mercado bags in Japan but also emphasizes Letra's mission to enhance the lives of its craftsmen.

POP UP Shop Details

The Lumine Tachikawa location is not only a shopping destination; it provides an immersive experience for customers to discover unique items that resonate with a sense of fun and individuality. From June 16 to July 9, the second floor of Lumine Tachikawa will be transformed into a vibrant marketplace, where visitors can explore a variety of mercado bags designed under the theme of “FUN! FUN! FUN!” The collection features an array of designs and colors, appealing to customers of all ages.

- Location: Lumine Tachikawa, 2nd Floor
- Address: 2-1-1 Akebonocho, Tachikawa, Tokyo 190-0012
- Hours: Monday to Saturday from 10:00 AM to 8:30 PM, Sunday and Holidays from 10:00 AM to 8:00 PM
- Lumine Tachikawa Website

Explore Further

As part of their initiative to spread joy and creativity, Letra invites everyone to embrace fashion that reflects their personality. The POP UP shop is a perfect opportunity to find summer essentials, including the perfect beach bag to complement your style. Discover more about Letra and their exclusive offerings at their Official Web Shop and check out the POP UP shop's schedule at their events page.

In short, Letra is not just about selling bags; it’s about a vibrant culture and a commitment to improving lives through fashion. Don’t miss out on this wonderful shopping experience at Lumine Tachikawa this summer!