Miss Mouth's Messy Eater Stain Treater Launches Nationwide at Target
Miss Mouth's Messy Eater Stain Treater™, a popular product known for its effective stain-fighting capabilities, is making its retail debut this April in Target stores across the nation. This exciting launch positions the product within two crucial sections in the store: the Baby aisle and the Laundry aisle. Each location will feature prominent displays designed to make the stain remover easy to find when shoppers need it most.
The dual-placement strategy aims to cater to the specific needs of parents and households, allowing them to discover stain solutions conveniently. David Johnson, CEO of Thrasio, the company behind Miss Mouth's, expressed enthusiasm about the expansion into physical retail. "We built this brand through e-commerce, and we are excited that physical stores continue to accelerate its next phase of growth," he noted. Johnson emphasized the importance of meeting the brand’s loyal customers wherever they prefer to shop, both online and in-store.
Target shoppers can expect to find a well-curated selection of Miss Mouth's products tailored for various stain emergencies, which includes options such as a 4 oz. Spray, a 12 oz. Spray, 3-Pack Stain Treater Pens, 10-Pack Stain Remover Wipes, and Laundry Detergent Sheets. Each of these products is designed to make tackling messy situations easier, whether at home or on-the-go.
Miss Mouth's has seen tremendous success online, amassing nearly 100,000 positive reviews and gaining popularity on social media platforms like TikTok and Instagram. The brand has cultivated a dedicated following among parenting influencers and family lifestyle content creators. Many of them endorse the product for its remarkable efficiency in handling a variety of spills, from berry juice to grass stains.
The appeal of Miss Mouth's stretches beyond just being an effective stain remover; it includes a commitment to safety. With EPA Safer Choice certification, the stain treater is designed to be gentle on sensitive baby clothes while still being powerful enough to eliminate tough stains. Thrasio’s Chief Commercial Officer, Sara Young, highlighted the universal nature of stains, stating, "One minute it's spaghetti sauce on the baby's bib, the next it's grass stains on your teen's game-day pants or red wine on your favorite sweater."
With its dedicated placement in Target, Miss Mouth's aims to tap into the family-friendly shopping environment, eager to introduce fresh customers to a brand that has already proven its value in the market. Miss Mouth's products are not only practical but also cater to the sentiments of parents looking for reliable solutions for their children's messes.
For further details about Miss Mouth's offerings, visit their official website at
missmouthsshop.com. You can also follow the brand on Instagram @missmouths and TikTok @missmouthsmagic to catch the latest updates and parenting tips.
About Thrasio
Thrasio, founded in 2018, is a consumer goods company that focuses on rapidly building and scaling brands. Utilizing a data-driven approach, Thrasio has successfully navigated a changing marketplace and grown a portfolio that includes several well-known brands such as Beckham Hotel Collection and Angry Orange. For more information about Thrasio, visit their website at
thrasio.com.