#Japan #Tokyo #Dentsu Promotion #CXM integration #Omnichannel production

Dentsu Promotion: A New Era in Integrated Marketing

Dentsu Promotion, headquartered in Minato, Tokyo, has officially commenced operations under a restructured organization, formed through the integration of four companies within the Dentsu Group. This new promotional powerhouse aims to connect customer experience and business results by leveraging Customer Experience Management (CXM) as its core focus.

As part of the new strategy, Dentsu Promotion is centering its operations on two primary areas: Omnichannel Production and Retail Activation. By harnessing the power of artificial intelligence (AI) and data analytics, the company seeks to optimize content creation and enhance in-store strategies, striving to maximize customer experiences and stimulate purchasing behaviors. Through this approach, Dentsu Promotion aims to leverage what it refers to as