Reju Forms Strategic Alliance with Rematrix for Sustainable Textile Supply Chain

Reju Forms Strategic Alliance with Rematrix for Sustainable Textile Supply Chain



In a significant move towards a greener future, Reju™, a frontrunner in textile regeneration, has announced a groundbreaking partnership with Rematrix, an Italian Producer Responsibility Organization (PRO) based in Vicenza. This collaboration aims to secure a robust and environmentally compliant textile supply chain for end-of-life textile products, reinforcing Reju's commitment to creating circular systems that effectively address fashion waste on a large scale.

The Partnership's Vision


The partnership between Reju and Rematrix is not just a business agreement but a strategic alliance aimed at transforming the textile industry. Rematrix focuses on managing the end-of-life of textile products, ensuring compliance with the upcoming Extended Producer Responsibility (EPR) regulations in Italy and across Europe. By establishing an industrial supply chain, utilizing its proprietary traceability platform, and leveraging a solid network of technological and commercial partners, Rematrix is poised to promote reuse and recycling of textile waste, contributing to the development of circular business models.

Patrik Frisk, CEO of Reju, expressed enthusiasm about the partnership, stating, "Rematrix's ability to manage the entire lifecycle of textile products from collection to recycling aligns perfectly with our mission. This alliance supports not only our material sourcing strategy but also accelerates the industry transition towards a circular economy."

Long-term Collaboration


This partnership is set to lay the foundation for a long-term collaboration focused on supplying textile waste to Reju's regeneration centers. Addressing the regional post-consumer waste challenges, this collaboration seeks to find effective solutions while creating opportunities for waste relocation. The ramifications of such efforts extend beyond just waste management, intertwining with environmental responsibility and economic sustainability.

Innovative Partners


As a leading partner within the Producer Responsibility Organization framework, Innovando, a company that develops comprehensive solutions for the circular economy, is also participating in this alliance. They bring expertise in traceability, regulatory compliance, and waste optimization. This partnership ensures a reliable supply and that all generated textile waste adheres to the highest environmental standards from production to post-consumer stages.

Enrico Soffiati, CEO of Rematrix, emphasized the importance of technological collaboration by stating, "At Rematrix, we believe that collaboration and technological innovation are essential to tackle the challenges of textile waste. Our collaboration with Reju equips brands with strategic tools to transcend EPR requirements and adopt a circular business model."

Empowering Brands


Through the synergistic blend of Rematrix's expertise in the collection and management of end-of-life textiles with Reju's regeneration capabilities, brands are empowered to take full control of their supply chains and gain a competitive edge in an increasingly sustainability-focused market. This partnership not only aims to address environmental concerns but also paves the way for economic viability through sustainable practices.

About Rematrix


Rematrix specializes in proactive management of the end-of-life phase of textile products. They assist companies in complying with EPR regulations and other mandates, offering a range of services, including:
  • - Collection and return
  • - Sorting, reuse, and recycling options
  • - Solutions for rental, second-hand, and repair
  • - Support for ecodesign

With specialized expertise in managing complex textile products, such as footwear and sportswear, Rematrix leverages its proprietary software, iSystem, to optimize regulatory compliance and ensure operational efficiency and traceability.

About Reju


Reju is at the forefront of material regeneration, focusing on innovative solutions for the regeneration of polyester textiles and PET waste. Owned by Technip Energies and leveraging technology derived from IBM research, Reju aims to establish a global circular ecosystem for textile recycling, tackling the burgeoning issue of PET pollution in textiles. More information about their initiatives can be found at Reju's official website.

Topics Consumer Products & Retail)

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