#Japan #Tokyo #Cold Noodles #Iida Shoten #Tan Tan Noodles

Exciting Launch of Cold Tan Tan Noodles by Iida Shoten

Starting from May 20, 2023, a special cold tan tan noodle dish, supervised by the renowned Iida Shoten, will be launched in Seven-Eleven stores across Japan. This new product aims to cater to the increasing demand for refreshing dishes, particularly cold Chinese noodles, as the temperature rises during the summer months.

Iida Shoten, a popular ramen shop known for its delicious offerings, brings its culinary expertise to this unique cold dish. The cold tan tan noodles feature wide, firm noodles made from 100% domestic wheat, perfectly paired with a flavorful and spicy soup that contains a carefully crafted blend of eight selected spices. A combination of rich flavors and refreshing ingredients makes this dish an ideal choice for hot summer days.

Flavor Profile

The soup is designed to tantalize the taste buds with a delightful balance of acidity, thanks to the inclusion of black vinegar, which adds a sharp but pleasant twist. The accompanying eight spices—cinnamon, cumin, star anise, coriander, chili pepper, clove, cardamom, and lemongrass—create a complex and aromatic base, enhancing the overall flavor experience. As a result, the spice-infused soup is both vibrant and inviting, serving as a perfect match for the chewy noodles.

Exciting Ingredients

The cold tan tan noodles come topped with a colorful array of ingredients: seasoned ground meat infused with cumin and coriander, sautéed bean sprouts in chili oil, fresh tomatoes, crisp romaine lettuce, green onions, and purple onions. Together, they not only enhance the visual appeal of the dish but also add refreshing textures and flavors that complement the main components.

Four Key Features of Cold Tan Tan Noodles

1. Noodles: The flat noodles made from 100% domestic wheat are designed for excellent soup adhesion, ensuring a delightful chewiness in every bite.
2. Soup: The tangy soup, featuring a unique chili oil made from a blend of various spices, offers a thrilling combination of heat and flavor that is sure to awaken your appetite.
3. Meat Sauce: With the addition of sweet bean sauce, soy sauce, and Sanon sugar, the fragrant meat sauce fills your mouth with delightful savoriness.
4. Chili Oil: The chili oil used in the soup and for seasoning the bean sprouts incorporates a unique fusion of spices that elevates the overall taste experience, leaving a lasting impression with its addictive flavor.

Official Comments

A representative stated, “We are thrilled to introduce the 'Cold Tan Tan Noodles' as the perfect summer dish. After months of collaboration with Iida Shoten, we are excited to present a rich and complex soup paired with our chewy flat noodles, all topped with a variety of vibrant ingredients that rivals any specialty restaurant.”

This delicious cold tan tan noodle dish will be available for a price of 598 yen (tax included: 645.84 yen) starting May 20. Customers can find it in Seven-Eleven stores nationwide, though availability may vary by location. Don’t miss out on this tantalizing summer treat!