#Japan #Hair Care #Fuchu #Fuchu City #Ladies' Svenson

Ladies' Svenson Fuchu Forlis Store Grand Opening

On July 3, 2026, Ladies' Svenson, a division of Svenson Co., Ltd., headquartered in Minato, Tokyo, launched its first-ever permanent wig specialty store in Fuchu City, located within the commercial facility Forlis. This grand opening marks a significant milestone for the brand, known for its commitment to supporting women's beauty at every life stage while promoting their individuality.

A Store Designed for Comfort and Style

The newly opened store reflects the essence of Ladies' Svenson, prioritizing both fashion and functionality. The collection features a variety of wig designs that cater to diverse lifestyles and age groups, designed to address specific concerns while enhancing personal style.

Located on the second floor of the Forlis shopping center, the store is easily accessible, just a minute’s walk from Fuchu Station’s south exit. The interior is characterized by a calm aesthetic primarily incorporating white and wood tones, fostering a welcoming atmosphere. A unique aspect of the design is its open layout, free from barriers, allowing for a natural glimpse into the store’s ambience. This approach ensures that shoppers at Forlis feel comfortable stopping by for a visit during their daily errands or outings.

However, the store thoughtfully balances this openness with privacy. For consultations and fittings, it includes two private booths at the back of the store. Customers can engage in discussions or try on wigs without feeling self-conscious, providing a serene environment for personal service.

The array of wigs available includes fashionable options, medical-grade wigs, as well as ready-made, semi-custom, and fully custom designs, accommodating various budgets and purposes. Ladies' Svenson aims to facilitate every woman’s journey to discover her unique beauty, whether for everyday wear or special occasions.

Exciting Grand Opening Campaign

To celebrate the grand opening, Ladies' Svenson is offering a special promotion from July 3 to August 2, 2026. This includes:

1. Limited availability of wigs at special grand opening prices.
2. A special gift of the Trinity anti-static folding brush for all customers who try on a wig (while supplies last).
3. Discounts on wig purchases — a 10% discount on other wig products (not including grand opening special prices) and a trade-in offer of 5,500 yen off per wig when upgrading (up to two wigs per person, applicable with other discounts).

Furthermore, patients undergoing cancer treatment can benefit from a 20% discount on high-quality medical wigs, ensuring comfortable and natural-looking solutions.

Customer-Centric Philosophy

The store manager emphasizes how they have taken into account the psychological barriers many customers face when considering a visit to a wig store. To address this, the design and service philosophy of the Fuchu Forlis shop focuses on achieving a balance between welcoming accessibility and privacy for consultations. This unique approach creates a reliable space that encourages women to explore their options without the worry of others watching.

About Ladies' Svenson

Ladies' Svenson aims to provide a boutique experience for women seeking wigs that express their individuality. All aspects of the store, from its open space to the specialized support from wig advisors, are tailored to meet the needs of women at various stages of life. With a commitment to making wigs more approachable, Ladies' Svenson offers everything from fashion-focused styles to medical solutions, making it a go-to destination for women looking to elevate their hairstyles.

Additional Services from Ladies' Svenson

Svenson is dedicated to enriching the lives of women through its comprehensive services and products, supporting them at every life stage. Their stylish wigs not only enhance beauty but also offer comfort, especially for those undergoing cancer treatments. With a focus on blending quality, style, and affordability, the brand continues to innovate in the wig market.

In addition to the new store, Svenson also runs the official online shop PreSta for essential treatment items and has established the information site Massel to offer support to cancer patients aiming for improved quality of life. The company also facilitates the distribution of appearance care manuals to hospitals nationwide and shares vital information with medical professionals through the Apipura site.

Business Overview

Company Name: Svenson Co., Ltd.
Address: Ark Mori Building 17F, 1-12-32 Akasaka, Minato-ku, Tokyo, 106-0031, Japan
Founded: February 3, 1984
CEO: Yoshinori Kodama
Business Activities: Manufacturing and retailing wigs for both men and women, beauty services, and hair care product sales.