Unveiling the Story of Ayumu and Kaishu Hirano in Monster Energy's Documentary 'BURAZĀZU'

A Look at the Hirano Brothers in 'BURAZĀZU'

In the thrilling world of snowboarding, few stories are as compelling as that of Ayumu and Kaishu Hirano, two talented brothers from Japan who have made waves in the competition scene. Their latest spotlight comes in the form of a new documentary titled "BURAZĀZU," meaning "brothers" in Japanese, produced by Monster Energy. This captivating 31-minute film takes viewers deep into the lives and journeys of these exceptional athletes, uncovering the secrets behind their success.

Released widely across Monster Energy's social media platforms, the documentary provides an intimate portrayal of 27-year-old Ayumu and 23-year-old Kaishu. From record-breaking performances to medal-winning moments, the Hirano brothers have consistently pushed the boundaries of snowboarding performance. Fans and newcomers alike can easily access "BURAZĀZU" on the official Monster Energy YouTube channel, making it more accessible to audiences around the globe.

Growing up in Murakami, Japan, Ayumu and Kaishu developed a passion for snowboarding and skateboarding at an early age, fostering a competitive but supportive bond as they honed their skills. Their father, Hidenori Hirano, played a pivotal role in their development by managing a local skatepark, creating the ideal environment for the brothers to practice and perfect their craft. Commenting on his childhood, Ayumu reflects, "It was skateboarding, snowboarding, and family. That's what my life revolved around. Those times shaped me, and I think they made me who I am."

Throughout the documentary, viewers can witness the Hirano brothers’ relentless drive to redefine what is possible in the world of snowboarding. Ayumu has achieved unprecedented feats, including being the first snowboarder in history to land a triple cork 1440 air on halfpipe terrain. This groundbreaking accomplishment has played a significant part in his rise to fame, making him a household name in the snowboarding community and earning him a gold medal at the 2022 Winter Olympics in Beijing.

Kaishu, not wanting to be overshadowed by his older brother, has also carved out his own legacy in the sport. Notably, he established a world record at the Beijing Winter Games by achieving a stunning 24 feet, 4 inches in aerial height on the halfpipe. After clinching a silver medal in the 2020 Winter Youth Olympics, he followed up with a bronze medal in his debut at the X Games in 2022 and another bronze in 2024, truly showcasing his talent and dedication.

The documentary highlights more than just accolades and competitions; it underscores the brothers' ethos of pursuing the seemingly impossible. In one poignant moment, Kaishu says, "Being able to ride, travel, compete with him, and make all these amazing memories is something I'm really grateful for," emphasizing the deep bond that strengthens their competitive spirit.

Notably, "BURAZĀZU," produced by Mr. Skin and Kosuke Shinozaki, features insightful commentary from fellow Monster Energy athletes like Danny Kass and Sage Kotsenburg, alongside an interview with snowboarding legend Shaun White. The film captures the breathtaking locations that have become a backdrop for their journeys, including iconic spots like Thredbo Resort and Jackson Hole Mountain Resort.

Intertwined with exhilarating footage of their skate and snowboarding sessions, the documentary also showcases their growth from young enthusiasts to elite competitors in international events like the X Games and the Olympics. This blend of personal and professional milestones creates a vivid narrative that showcases the passion and dedication behind their success.

For those eager to discover the full story of Ayumu and Kaishu's extraordinary career in snowboarding, "BURAZĀZU" is a must-watch. You can explore their journey through the lens of high-definition film and witness the thrill of snowboarding like never before. For more details and to watch the documentary in its entirety, visit the official Monster Energy YouTube channel today.

Stay tuned to Monster Energy's social media platforms for further updates about Ayumu Hirano, Kaishu Hirano, and the rest of the Monster Energy snowboarding team, and continue to be inspired by their relentless pursuit of excellence in an ever-evolving sport.

For inquiries related to interviews or photo requests, reach out to Kim Dresser at Monster Energy.