Yesway Expands Its Reach with Grand Opening of Allsup's Store in Arizona
Yesway Expands Its Footprint with New Allsup's Store in Arizona
Yesway, Inc., a rapidly growing convenience store chain, proudly announces the grand opening of its first Allsup's store in Arizona, which will take place on October 2, 2026. Situated at 1151 N. Virginia Avenue in Willcox, this new location marks a pivotal moment in Yesway's expansion, extending its operations into the 10th state. This store not only introduces the beloved Allsup's brand to Arizona but also represents a strategic step in Yesway's growth across the Southwestern region of the United States.
With the addition of this store, Yesway will manage 453 outlets across 10 states, affirming its role as a key player in the convenience retail sector. The new Allsup's offers a unique blend of Southwestern heritage and customer-centric service, featuring iconic items such as the World-Famous Deep-Fried Burrito. Yesway anticipates that the introduction of Allsup's to Arizona consumers will foster strong community connections and provide a delightful service experience.
According to Tom Trkla, Chairman, President, and CEO of Yesway, “The opening of our first Allsup's store in Arizona is incredibly exciting and represents one of the most significant milestones since we launched our company in 2015. Arizona presents a remarkable opportunity for our growth, and we are thrilled to bring this well-loved brand to the state.” He further emphasized that the Allsup's operating model aligns well with the diverse rural and suburban landscapes of Arizona, paving the way for future store openings.
The Allsup's brand, known for its rich history in the Southwest, boasts a loyal following, especially for its signature deep-fried burrito—an item that has become a staple for many customers over the years. Trkla remarks, “Our heritage and community connection are what make Allsup's special, and we look forward to sharing that with our new Arizona customers.”
The upcoming store aims to cater to the evolving requirements of local customers and travelers. Encompassing approximately 6,277 square feet, the Willcox location will provide numerous amenities, including ten fuel dispensers, five diesel lanes, and ample truck parking spaces. The store will offer a variety of products ranging from Allsup's delicious burritos and private-label snacks to fresh groceries and everyday essentials, all designed to enhance the shopping experience.
In celebration of the grand opening, Yesway invites customers and local residents to download the Yesway Allsup's Rewards App, with promotional offerings like saving 25 cents per gallon on fuel throughout the opening weekend. Additionally, the event promises various giveaways, including the chance to win 52 weeks of beef sticks and exciting promotions from partner brands.
The grand opening will coincide with Rex Allen Days, a cherished community event in Willcox that fosters regional pride and spirit for 75 years. As a Gold Sponsor of the event, Allsup's is eager to immerse itself within the community and support local traditions.
Continuing to implement a rigorous expansion strategy, Yesway has opened over 90 new-to-industry stores in the past five years, complemented by strategic acquisitions for sustained growth. This latest store in Arizona is a testament to their commitment to crafting a unique blend of fuel services, food offerings, and convenient shopping experiences for its customers.
Trkla concluded with optimism, stating, “This first Allsup's store is just the beginning, and we hold a vision for extensive growth throughout Arizona. We are excited about the opportunities here and look forward to playing an integral role in the communities we serve.”
This grand opening represents not only an addition to Yesway’s operations but also the initiation of a vibrant relationship with the Arizona community, promising to deliver a differentiated and memorable convenience experience for years to come.