#USA #New York #Ilana Kugel #Grey/Ven #womenswear

Grey/Ven Welcomes Ilana Kugel as Creative Director for Womenswear

Grey/Ven, the esteemed purveyor of discreet luxury, has made waves in the fashion industry with the appointment of Ilana Kugel as the new Creative Director for their womenswear line. Recognized by the Council of Fashion Designers of America (CFDA), Kugel's appointment comes at an exciting time as the brand gears up for its showcase during New York Fashion Week (NYFW) set for February 7, 2025.

Kugel, known for her prior contributions to swimwear brand Koral and as the first athleisure designer inducted into the CFDA, brings a wealth of experience and a fresh perspective to Grey/Ven. She previously supported two of the brand's collections, including one presented during September's NYFW and a pre-collection, establishing a strong foundation for her upcoming major launch with Grey/Ven.

Scott Weissman, CEO of Grey/Ven, expressed his enthusiasm about Kugel’s appointment, stating, "Ilana's expertise in contemporary fashion will bring a new vision to our creations. Her leadership will also extend to our growing line of luxury handbags and accessories, shaping the future direction of Grey/Ven."

The Journey Collection

Ilana's inaugural collection for the brand, titled ‘The Journey’ for Fall/Winter 2025, encapsulates a profound exploration of individual style through the lens of aesthetic inspiration drawn from a tranquil desert sunset. The collection comprises an array of sweaters, dresses, and layering pieces that embody effortless sophistication, merging various textures and colors. Notably, it features soft, monochromatic layers made from sheer merino wool and ethereal silk accents, designed to resonate with fashion enthusiasts seeking luxury and comfort.

The color palette of ‘The Journey’ integrates earthy tones and luxe suedette finishes, creating pieces that evoke the allure of a wandering spirit. Kugel elaborates, "I am thrilled to present 'The Journey' with Grey/Ven. This collection reflects a minimalist aesthetic designed to endure, resonating for years to come. I'm honored to collaborate with a brand so dedicated to the future of fashion design."

Upcoming Events and Launches

To launch the much-anticipated FW 25 line, Grey/Ven will host a fashion show during NYFW on February 7, 2025, at Casa Cipriani. This event will also mark a significant milestone for the brand with the introduction of its inaugural luxury leather goods collection. Each piece is meticulously crafted to complement the ready-to-wear collection while showcasing Grey/Ven's commitment to exceptional craftsmanship and timeless design.

In addition to the forthcoming Resort collection, available in stores and online soon, the ‘Journey’ collection along with the luxury handbags is slated for launch in Fall 2025. For ongoing updates, interested parties can visit greyven.com and follow them on Instagram at @greyven.ltd.

About Ilana Kugel

Hailing from Rio de Janeiro, Ilana Kugel’s creations are deeply influenced by her Brazilian roots and a lifestyle centered around health and happiness. She has made a noteworthy impact on the athleisure segment through her innovative approach to fabric design and aesthetic, earning her recognition within the CFDA. Kugel’s vision aligns perfectly with Grey/Ven’s mission to offer a unique tonal and monochromatic wardrobe that blends elegance, comfort, and modernism.

About Grey/Ven

Grey/Ven is a discreet luxury brand committed to creating timeless and refined essentials for both men and women. Their designs are intended to enhance confidence and present an effortless style, transitioning seamlessly from day to night and across various settings. Utilizing sumptuous neutral tones and bold seasonal colors treated as capsule collections, Grey/Ven invites individuals to experience everyday luxury with sustainably produced garments crafted from entirely natural fabrics.

For further inquiries, media contacts include Sabrina Levine Communications at (917) 769-4434, or Nicole Waldman at (805) 404-8152.