#Japan #Tokyo #Shinagawa #ECUTE #Strawberry Week

Exciting Strawberry Fairs Launch at Ecute in Japan This Winter

The winter season in Japan brings a delightful celebration of strawberries at Ecute, a commercial facility operated by JR East Japan Cross Station Development Company. This year, two significant strawberry fairs will captivate locals and visitors alike: "Strawberries, Strawberry, and a Little Chocolate" at Ecute Shinagawa and the beloved annual "Strawberry Week" at Ecute Nippori and Tachikawa.

Ecute Shinagawa's Inaugural Strawberry Celebration

Starting from January 5 to January 25, 2026, Ecute Shinagawa will kick off its first-ever strawberry extravaganza titled "Strawberries, Strawberry, and a Little Chocolate." During this period, guests will indulge in an exclusive selection of themed items that combine the classic pairing of strawberries and chocolate. Attendees can savor approximately 20 delectable products, including elegant cup desserts, fresh strawberries, macrons, and intricate roll cakes that showcase the luscious taste of strawberries.

Featured Items at Ecute Shinagawa

• - Chocolate Strawberry Cup (¥730) from Patisserie QBG: A sumptuous dessert layered with strawberry jelly, rich chocolate mousse, and airy chocolate sponge, garnished with whipped raspberry cream. It perfectly balances sweetness and tanginess, creating a luxurious treat.
• - Strawberry-Chocolate Dorayaki (¥648) from Sora-Iro: A harmonious blend of chocolate brownie and sweet white bean paste layered with strawberries encased in a traditional dorayaki shell, providing a delightful contrast of flavors. (Note: Not available on Mondays and Thursdays)
• - Strawberry Canelé (¥350) from Tachimachikanule SHINAGAWA: An enchanting canelé infused with strawberry flavor, beautifully decorated with strawberry chocolate cream and sauce, resembling a delightful parfait. (Limited to 30 pieces per day)
• - Seasonal Macaron Set (¥1,836) from Dalloyau: A special collection of seasonal macarons featuring strawberry, chocolate, and apple flavors, a must-try for dessert lovers. (Limited edition)
• - Other highlights include Strawberry Mont Blanc, Strawberry Chocolate Roll Cake, and Blend of Kyoju and Strawberry Leaves Tea, each offering a unique taste experience for guests.

For more details about the fair and its exquisite offerings, guests can visit Ecute Shinagawa's official website starting from January 5, 2026.

Annual Strawberry Week at Ecute Nippori and Tachikawa

Simultaneously, the popular "Strawberry Week" returns to Ecute Nippori and Tachikawa, running from January 4 to January 26, 2026, at Nippori and from January 5 to February 3, 2026, at Tachikawa. Known for its wide selection of strawberry-themed delights, this event features both permanent shop offerings and exciting pop-up shops. Guests can anticipate around 24 unique products across various culinary styles, including traditional Japanese sweets and modern treats.

Featured Items at Ecute Nippori

• - Strawberry Daifuku (¥350) from Kinshicho Shirataka: Handmade with large, juicy strawberries combined with sweet red bean paste, this delightful daifuku showcases the perfect harmony of flavors. (Limited to 30 pieces daily)
• - Pure Cream Omelet and Berry Berry Omelet: Fluffy sponge cakes filled with rich Hokkaido cream topped with strawberries and a puree of local raspberries.
• - Milk Cream with Glorious Berry Fruit (¥756) from Food Stand Kasane-O: A charming crepe filled with a creamy and fruity mix, perfect for all ages.

Featured Items at Ecute Tachikawa

• - Strawberry and Citrus Parfait (¥2,500) from Fruits Garden Libel: A limited-edition parfait featuring seasonal strawberries and refreshing citrus fruits.
• - Strawberry-Infused Matcha Latte (¥700): Blending the bitterness of Shizuoka matcha with sweet strawberry puree for a delightful drink.
• - Mon Amour Cake: This decadent dessert features layers of nuts with custard mousse and strawberries.

As winter embraces Japan, indulge in the vibrant flavors of strawberries at Ecute's Strawberry Fairs and savor this limited-time experience!

For more information on the events at Ecute Nippori and Tachikawa, check out their respective sites: Ecute Nippori and Ecute Tachikawa, both of which will go live closer to their event dates.