#Japan #Niigata #Oisix #NSG Group

Niigata's Food Tech Renaissance

In a groundbreaking development, Oisix La Daichi Co., Ltd., a leading food subscription service provider based in Shinagawa, Tokyo, has teamed up with NSG Group, a prominent enterprise-centered in Niigata specializing in education, healthcare, and welfare, to launch the "Niigata Food Tech Town Project." This ambitious initiative aims to establish Niigata as a premier global hub for food technology, capitalizing on the region's rich culinary heritage and vibrant food industry. Recognized by Japan's Cabinet Office, the "REGIONAL NEXUS HUB" is set to facilitate the development of a robust startup ecosystem centered on food.

The Vision Behind the Project

With New York City in its sights, the Niigata Food Tech Town Project seeks to make the most of Niigata's status as one of Japan's leading producers of rice and sake, aiming to foster an environment where food-tech startups can flourish. The project was recently fortified by the official recognition of the "REGIONAL NEXUS HUB" that spans both Niigata and Nagano prefectures as a pivotal startup ecosystem by Japan's Cabinet Office. This recognition is expected to enhance collaboration among regional businesses, government, academia, and financial institutions to leverage local resources and expertise.

Key Statements from the Company

According to Michiko Yoshida, Community Manager at Oisix La Daichi, their efforts in building a food-tech startup ecosystem began last year. "Rice is a crucial resource for the future of food technology, especially with ingredients like koji and rice flour gaining international attention. We believe this project's recognition will be a significant turning point to accelerate our vision. Together with the community, we aim to launch food-tech startups from Niigata that will contribute globally to Japan's food industry."

Exploring the REGIONAL NEXUS HUB

The "REGIONAL NEXUS HUB" represents a collaborative effort involving multiple municipalities, universities, research institutions, financial entities, support agencies, and private businesses from both Niigata and Nagano. By harnessing precision processing, metalworking, medical device development, renewable energy, agriculture, and tourism resources, the hub is focused on promoting industrial convergence and global outreach. Through innovation, it aspires to create a collection of regionally integrated startups, providing groundbreaking examples of resource fusion.

Plans for a Local Base in Niigata City

To kickstart the initiative, the Niigata Food Tech Town Project will host a "Play Ball Event" in December 2024, collaborating with various local enterprises, educational institutions, and municipalities. Additionally, starting in April 2025, food business courses will be conducted in conjunction with Kaishi Professional University. Specifically, the Niigata Farm, located at 1-2, Sasaguchi, Chuo Ward, Niigata City, will serve as a collaborative base aimed at strengthening ties between local businesses, producers, and the community. This facility is set to facilitate food industry-related events and activities, marking a significant step towards creating a thriving food-tech ecosystem.

The Story of Niigata Food Tech Town

Oisix launched its subscription-based food delivery service in 2000, offering curated ingredients and meal kits that are now enjoyed by approximately 470,000 customers. The establishment of the Future Food Fund in 2019 marked a significant phase for Oisix, allowing it to invest in promising domestic and international food startups. Oisix has also strengthened its connection with Niigata by signing a sponsorship and capital partnership agreement with the local professional baseball team, Niigata Albirex BC in 2023.

NSG Group also plays a vital role in this initiative, focusing on creating businesses that revive local economies while contributing to social happiness. Their extensive involvement spans various sectors, reflecting a commitment to revitalizing communities.

A Unique Potential in Niigata

Niigata's geographical advantages, including its renowned rice production, diverse natural resources, and a thriving food industry, coupled with its strong education sector, positions it as the ideal locale for growing the food tech sphere. The collaboration between Oisix and NSG Group sets the stage for a promising future, as they work to shape a startup-friendly environment and foster an innovative culture that nurtures the growth of food tech startups.

Conclusion

With the combined efforts of Oisix La Daichi and NSG Group, the Niigata Food Tech Town Project stands as a beacon of opportunity, designed to harness Japan's culinary heritage and technological innovation. The initiative not only exemplifies the potential of the region but also aims to contribute significantly to Japan's global standing in the food industry.