Performance Brokerage Services Facilitates the Sale of Harley-Davidson of Carroll, Iowa

Successful Transfer of Ownership for Harley-Davidson of Carroll

In a notable move within the motorcycle dealership industry, Performance Brokerage Services has successfully facilitated the sale of Harley-Davidson of Carroll in Iowa. This transaction involves the transfer of ownership from Terry Ruchti to Steven Towers, demonstrating the firm’s leading role in the dealership buy-sell sector in North America.

A Long-standing Legacy

Terry Ruchti, an enthusiastic Harley-Davidson rider, has been at the helm of Harley-Davidson of Carroll for over 30 years. During his extensive ownership, Ruchti has not only propelled the business but also significantly impacted the community by spearheading events like the annual "Rock-N-Ride." This gathering has become a staple in Carroll, attracting hundreds each year with its mix of live music, food, and celebration of motorcycle culture.

Ruchti’s commitment to community service extended beyond business, as he participated actively in local charitable events, including the Marilyn Ruchti Golf Tournament, which supports those battling cancer. This tournament honors his mother’s legacy and represents Ruchti's dedication to giving back to the community he served.

Smooth Transition Process

Upon deciding to sell his dealership, Ruchti engaged Performance Brokerage Services, renowned for its high-volume dealership transactions. With nearly 400 dealership sales in the last five years, the firm has established itself as the foremost dealership brokerage firm in North America. George C. Chaconas, Senior Partner, and his team played a pivotal role in this process, through diligent preparation for the sale to the seamless closing procedures.

Expressing gratitude, Ruchti stated, "Thank you, Courtney Bernhard and the entire Performance Brokerage team for making the sale of my Harley-Davidson dealership to Steven Towers easy and successful. Your professionalism far exceeded our expectations."

New Ownership Vision

Steven Towers, with over a decade of automotive industry experience and a dedicated Harley-Davidson enthusiast, is excited about this leap into expanded ownership. Having successfully acquired three dealerships previously, Towers views this acquisition as an opportunity to cement his presence in the Midwest motorcycle market. He aims to maintain the legacy of quality service established by Ruchti while continuing to contribute to the local riding community.

Towers commented, "This acquisition will solidify my presence in the Midwest and allow me to continue providing quality service and motorcycles to the riding community. I am committed to working with Performance Brokerage Services to aid in my long-term growth as a Harley-Davidson dealer."

Future of Harley-Davidson of Carroll

Moving forward, Harley-Davidson of Carroll will be rebranded as Towers' Legendary Harley-Davidson, remaining at its current location at 1327 Plaza Drive, Carroll, Iowa. This shift marks a new chapter for the dealership while building upon the strong foundation laid by Ruchti.

The Role of Performance Brokerage Services

Performance Brokerage Services, Inc. is recognized as the highest volume dealership brokerage firm in North America, specializing in buy-sell activity across various sectors, including automotive and powersports dealerships. With over 30 years of experience and a stellar track record of successful transactions, the firm offers a unique approach to clients, emphasizing professionalism and integrity.

Headquartered in Irvine, California, with 12 regional offices spanning across the U.S. and Canada, Performance Brokerage Services ensures that clients receive both national exposure and local representation. Their expert team, notable for its extensive industry connections, continues to support clients throughout the transaction process.

For more information about Performance Brokerage Services and their services, visit their website.