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BIGO Ads Joins Forces with Google AdMob

BIGO Ads, a prominent advertising platform that employs deep learning technologies, has proudly announced its partnership with Google AdMob, a well-known mediation platform. This significant integration means that developers can now access the BIGO Ads SDK seamlessly through Google's mediation services, a move anticipated to drive up ad revenues significantly.

Partnership Details

As of October 13, 2026, the BIGO Ads SDK is officially available for developers utilizing Google AdMob. This partnership supports a wide array of ad formats, including app open ads, native ads, rewarded ads, banner ads, and interstitial ads, catering to diverse advertising needs.

Eden Liu, the Head of Global Business at BIGO Ads, expressed the enthusiasm surrounding this collaboration, highlighting that BIGO Ads has met Google's stringent standards for security, performance, and product capability. Through this partnership, BIGO Ads is positioned to tap into substantial demand from premium advertisers globally, enhancing bidding competition and ultimately increasing effective cost per mille (eCPM).

Enhanced Revenue Opportunities

One of the standout features of this collaboration is its support for in-app bidding. Developers can now leverage the BIGO Ads SDK via Google AdMob Mediation to optimize their ad revenue without compromising user experience. By integrating these capabilities, publishers are expected to experience an upsurge in bidding competition, translating into increased revenue opportunities.

The expansive inventory now available through this integration encompasses various traffic, including casual and core gaming applications, along with non-gaming apps. As a result, advertisers can efficiently scale their user growth by accessing a broader pool of premium traffic.

Success Stories

To demonstrate the efficacy of this integration, an early participant, Talkie – a leading AI-powered app, shared its positive experiences. The Head of Monetization Product at Talkie reported that the integration of BIGO Ads through Google AdMob Mediation yielded impressive performance metrics. The eCPMs and fill rates surpassed initial expectations, with a remarkable twofold increase in the Average Revenue Per User (ARPU) generated solely from BIGO Ads. The integration itself was described as seamless, emphasizing the platform's potential.

Current Integration Status

Currently, the BIGO Ads SDK has been successfully integrated into over 55,000 apps across the industry, collaborating with notable developers such as Minimax, Hungry Studio, Fugo Games, FreePlay, Voodoo, and TapNation, among others. The integration of BIGO Ads is not just a technological advancement; it's a significant step towards creating a more connected approach to mobile app growth by uniting monetization and user acquisition strategies.

Conclusion

In conclusion, the partnership between BIGO Ads and Google AdMob represents an exciting development in the advertising landscape, offering innovative solutions for developers and advertisers alike. As both companies explore further collaborations, the potential for enhancing ad performance and boosting revenue generation looks promising. For those developers looking to scale their growth, now is the time to engage with BIGO Ads and take advantage of this transformative integration.