Snowflake Marketplace Revolutionizes AI Integration with Agentic Data Products

Recently, Snowflake, an AI data cloud company listed on the New York Stock Exchange under the ticker SNOW, announced at the Snowflake Summit 2025 the launch of new products designed to accelerate the adoption of agentic AI across enterprises. The Cortex Knowledge Extensions, set to go live soon, will empower organizations to enhance AI applications and agents using unstructured data provided by third-party vendors, while ensuring proper attribution for their intellectual property. This move is intended to expand the capabilities of AI systems by integrating real-time news and content from trusted sources, such as The Associated Press and USA TODAY Network.

The integration of real-time content will significantly improve the utility of outputs from AI systems. For instance, by utilizing curated business articles from The Associated Press and real-time news content from USA TODAY Network, organizations can enhance the relevance and accuracy of their AI-generated results. Other third-party providers, such as CB Insights and Stack Overflow, will also be providing content through the Cortex Knowledge Extensions, further enriching the offerings.

In addition to this, Snowflake introduced the sharing of semantic models, currently in private preview. This feature will allow users to easily integrate AI-enabled structured data from both internal sources and third-party providers, such as CARTO, IPinfo, and Deutsche Börse, into their Cortex AI applications and agents. Snowflake's latest collaborative functions will enable effortless access to a vast ecosystem of data and agentic AI products, driving forward AI initiatives within the secure framework of the Snowflake data cloud.

Prasanna Krishnan, head of applications and collaboration at Snowflake, emphasized the importance of accessing high-quality and relevant internal and external data for constructing robust AI applications and agents. He stated, "To build powerful AI applications and agents at scale, it is crucial to access trusted data, which also needs to be understood in its business context to derive reliable results from AI. Snowflake elevates the level of corporate collaboration, empowering customers to leverage AI-enabled data more easily and utilize agentic native applications without the need to replicate or move data. Through our latest innovations, organizations can convert possibilities into realities using data and AI without worrying about security or governance risks."

Renn Turiano, Chief Consumer/Product Officer at Gannett | USA TODAY Network, also expressed his enthusiasm about their participation in the Snowflake Marketplace as one of the first newspaper organizations to showcase their content. He noted, "USA TODAY Network, being the largest newspaper and digital media company in the U.S., reaches an average of 195 million unique visitors monthly. We are excited to share our trusted content on Snowflake Marketplace while ensuring fair compensation and appropriate attribution, paving the way for an innovative ecosystem where AI companies, enterprises, content creators, and publishers can strategically collaborate."

This new marketplace addresses the challenge faced by many enterprise AI systems that struggle to incorporate external content or knowledge in real-time, which can hinder the delivery of accurate and context-aware responses. Content creators, on the other hand, are keen to ensure their original content is not utilized for AI training without proper acknowledgment or compensation. The Cortex Knowledge Extensions address this concern by providing a mutually beneficial marketplace that allows content creators like The Associated Press and USA TODAY Network to monetize their content while ensuring AI applications can leverage licensed proprietary information. Organizations can tap into news, research reports, textbooks, and other content via the Snowflake Marketplace to enhance the contextuality of their AI applications, such as Cortex Agents and Snowflake Intelligence, thus improving output accuracy and utility.

Cortex Knowledge Extensions allow only content access via retrieval-augmented generation (RAG) and are based on Snowflake's core principle of zero-ETL sharing. This means that content owners and publishers can disable access at any time. Clear attribution and links to sources enhance reliability and accuracy.

Moreover, sharing semantic models simplifies access and mapping of internal and external data, accelerating informed decision-making and insight generation. Businesses can create reports and run ad-hoc queries without depending on data engineers or scientists, thanks to the shared definitions available through the Snowflake Marketplace.

Ultimately, these developments elevate the overall productivity of organizations while also ensuring AI systems produce high-quality, relevant responses. Users will have the opportunity to engage with data directly across the Cortex AI applications, including Cortex Analyst, Cortex Agents, and Snowflake Intelligence, thanks to the sharing of semantic models.

With the addition of agentic native applications on the Snowflake Marketplace, enterprise collaboration is set to be transformed further. More than 750 providers will collaborate via the marketplace, offering over 3,000 live data applications and products, making it easier for organizations to extract value from Snowflake's robust ecosystem of data and AI.

By providing agentic native apps that utilize customer and provider data to deliver comprehensive agent experiences, Snowflake effectively removes existing barriers to AI deployment and raises the standards of interoperable collaboration. Through these initiatives, Snowflake is not just facilitating innovation but also ensuring that companies can fully leverage the power of AI without compromising security or governance.