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Leifras Co., Ltd. Achieves Recognition with Parenting Award

Leifras Co., Ltd., a leader in children’s sports education and support programs, has recently been honored with the prestigious 18th Parenting Award in the Products and Services category. This recognition highlights the company’s commitment to enhancing children's development through sports, contributing significantly to the field of parenting and family support.

What is the Parenting Award?

The Parenting Award is a distinguished accolade that celebrates innovative ideas and services impacting childcare. Managed by a committee of established parenting magazines, this award assesses trends in products, services, and ideas relevant to parenting. Its goal is to encourage advancements in child-rearing practices, ultimately making Japan more conducive to nurturing families.

Leifras' Impact on Child Development

Leifras' sports school initiative has been instrumental in fostering non-cognitive skills among children—qualities such as leadership, teamwork, and confidence that are critical for their future success. The organization emphasizes a unique ethos in its programming, focusing on recognition, encouragement, and empowerment for every participant. By promoting an inclusive approach, Leifras eliminates harsh training methods and prioritizes enjoyment in sports, creating a positive environment for children to thrive.

Currently, Leifras operates sports schools across 45 prefectures, offering 13 different sports disciplines, including soccer, basketball, baseball, athletics, and dance. The theme of their training leverages interaction and cooperation, allowing children to develop essential interpersonal skills while enjoying physical activity.

Acknowledgment and Future Commitment

In his statement, CEO Yoshitaka Ito expressed profound gratitude towards shareholders and supporters whose encouragement has made this achievement possible. He emphasized the company's ongoing dedication to supporting children's growth and addressing societal issues through sports. Leifras aims to continue expanding its influence in the realm of child development, utilizing sports as a catalyst for social change.

For those interested in learning more about the Parenting Award and its significance, additional details can be found on the official website: Parenting Award 2025.

About Leifras Co., Ltd.

Established on August 28, 2001, Leifras Co., Ltd. has been committed to transforming and designing the landscape of sports to address social challenges through innovative solutions. The company presently serves around 70,000 members in its children’s sports schools while actively engaging in various community and health initiatives to bolster its social contribution mission.

Company Details:

• - Company Name: Leifras Co., Ltd. (東京証券取引所: LFS)
• - Headquarters: Ebisu Garden Place Tower, 20th Floor, 4-20-3 Ebisu, Shibuya-ku, Tokyo
• - Website: Leifras Official Site
• - IR Site: Leifras Investor Relations

As news from the awards ceremony unfolds, Leifras will provide updates to share this momentous occasion with the community. The future looks bright for Leifras as they continue to implement innovative strategies in children's sports education, helping create an environment that nurtures future generations.