#Serbia #Belgrade #Loyalty Juggernaut #GRAVTY #Air Serbia

Air Serbia and Loyalty Juggernaut: A New Era of Loyalty Programs

Air Serbia has made a significant move in customer engagement by signing a strategic five-year partnership with Loyalty Juggernaut Inc. (LJI). This collaboration aims to redefine loyalty programs in the aviation sector, integrating over 90 years of tradition with cutting-edge technology. The strategic partnership was officially announced in Belgrade, with key figures like Jiri Marek, the CEO of Air Serbia, and Shyam Shah, CEO of LJI, emphasizing the importance of this initiative in enhancing customer loyalty.

A Historical Commitment to Innovation

As Air Serbia approaches its centenary, the airline seeks to blend its rich history with a new vision for customer engagement. The upcoming program, set to launch in March 2026, will utilize LJI’s award-winning GRAVTY® technology. This platform offers a modern approach to loyalty, shifting the focus from merely accumulating points for flights to a more holistic rewards experience.

The new initiative promises to deliver dynamic and rewarding experiences across various sectors, including travel, retail, lifestyle, and finance. Customers will be engaged based on real-time data, facilitating rewards not only for flying but also for everyday interactions.

Insights from Leadership

Jiri Marek expressed enthusiasm about the partnership, stating, "This collaboration is pivotal in transforming our relationships with passengers. We are building a modern loyalty ecosystem that rewards customers for every interaction with Air Serbia." The CEO emphasized that the program would resonate with today’s travelers, who seek connected, mobile experiences with personalized value.

Snezana Radinovic, the Frequent Flyer Product Development Manager at Air Serbia, noted their ambition to create one of Europe’s most attractive loyalty propositions. The flexibility offered by the GRAVTY® platform will allow the airline to craft tailored experiences and quickly adapt to member needs, transforming loyalty engagement into a simple and gratifying journey.

Shyam Shah, the CEO of Loyalty Juggernaut, remarked, "We are proud to partner with Air Serbia to define the next chapter of loyalty in aviation. Our goal is to set a new standard in customer engagement through innovation, intelligence, and connection."

Transforming Customer Loyalty

This partnership signifies Air Serbia's commitment to embracing digital transformation and innovation. By leveraging LJI’s expertise, the airline strengthens its position in Europe while offering a next-generation loyalty ecosystem designed to foster enduring customer relationships. Through the GRAVTY® platform, the airline seeks to elevate the passenger experience, making loyalty rewarding and enjoyable at every level.

Air Serbia serves more than 90 destinations across Europe, North America, China, and the Mediterranean, showcasing nearly a century of excellence in aviation. Meanwhile, Loyalty Juggernaut’s GRAVTY® platform, driven by AI and cloud-native capabilities, aids businesses across various sectors in transforming loyalty into quantifiable growth.

Conclusion

As Air Serbia and Loyalty Juggernaut embark on this exciting journey, the new loyalty program is poised to not only enhance customer experiences but also to transform the very idea of what loyalty means in aviation. With this innovative approach, both companies are ready to meet the demands of modern travelers and set a new industry benchmark.