#Japan #logistics #Supply Chain #Chuo #BLUEDGE

BLUEDGE Unveils Rebranding to Accelerate Logistics Innovation

BLUEDGE LLC, a consulting firm specializing in supply chain and logistics solutions based in Chuo City, Tokyo, has recently announced its rebranding aimed at accelerating business growth and clarifying the value it provides to customers. This strategic shift will officially take place on July 1, 2025, coinciding with the company’s ongoing commitment to facilitate logistics digital transformation (DX).

Commitment to Real-World Application

With the rebranding, BLUEDGE has developed a new corporate mission, vision, and values, reflecting its dedication to achieving ideal logistics solutions through practical implementations. A new logo and tagline have been introduced, alongside a revamped corporate website designed to more directly address customer challenges.

Background of the Rebranding

Since its inception in April 2023, BLUEDGE has been addressing customer problems through consulting services and system development. However, the logistics sector has undergone significant transformation, driven by workforce shortages and technological advancements. As challenges and solutions grow increasingly complex, the rebranding serves as a moment to reflect upon the value that BLUEDGE can offer in this changing environment.

Newly Defined Mission, Vision, and Values

BLUEDGE's commitment to its customers and society is encapsulated in its new mission statement:

• - Mission: To lead the implementation of advanced technology, accelerating the evolution of supply chain and logistics, thereby contributing to the construction of future societal foundations.
• - Vision: To be the most trusted and essential partner shaping the future of global supply chains and logistics with world-class solutions and reliable expertise.

Values:

• - Grounded insights from the field
• - Pursuit of intrinsic value
• - Transformational implementation
• - Continuous evolution
• - Diverse collaboration

Corporate Identity (CI)

The new logo of BLUEDGE, inspired by the ocean and birds, symbolizes the company's mission to navigate through the vast possibilities of logistics. The bird's silhouette forms the letter 'B', where its wings represent both the customers and BLUEDGE embarking on a journey towards unexplored horizons. The chosen color blue evokes trust and the expansive nature of the sea and sky.

Tagline: The new tagline emphasizes the collaborative nature of BLUEDGE's offerings: “Together, we will envision and realize the ideal state of logistics through comprehensive support in strategies, operations, and system implementations.”

Revamped Corporate Website

The newly designed corporate website utilizes a blue theme to align with BLUEDGE's brand identity. Illustrations on the key visual highlight the company’s dedication to working alongside clients to open new avenues in the logistics sector. The services offered by BLUEDGE, notably consulting and system development, have been redefined to provide innovative value in tackling supply chain and logistics challenges.

Consulting Services

The consulting arm of BLUEDGE focuses on co-creating with clients to realize their desired outcomes. This encompasses strategic planning, operational improvements, and the implementation of new technologies such as warehouse automation, all tailored to client needs.

System Development Services

In system development, BLUEDGE transforms the envisioned state into reality using advanced technologies. Services include project management, development of digital applications for business processes, designing cloud infrastructure, and accelerated hypothesis testing for new businesses.

Clear Pathways to Solutions

In the logistics sector, BLUEDGE's website offers clear pathways from identifying problems to developing solutions. The design encourages conversations with clients, connecting specific challenges to optimal services available.

CEO Shōji Moriya’s Statement

Moriya emphasizes that since BLUEDGE's foundation, the organization has actively sought to address the evolving challenges within the supply chain and logistics industry. This rebranding is not merely a design update but reaffirms BLUEDGE's commitment to its mission. “We are defining our promise to customers and society,” Moriya states.

He adds, “As an essential partner in the transformation of supply chain and logistics, we aim to carve a future together with our clients.”

Call for Partners and Consultation

BLUEDGE is currently inviting partners for proof of concept projects and collaborative development in advanced technologies. Clients in logistics are encouraged to participate in trials and collaborations while minimizing costs.

For those dealing with challenges in supply chain and logistics, BLUEDGE is also offering free consultations to provide expertise and guidance on technology application and business optimization.

Stay Informed

To stay updated with BLUEDGE’s insights and innovations, check their various social media platforms, including YouTube, Instagram, and X (formerly Twitter), where they share valuable information related to SCM and logistics technologies.

About BLUEDGE LLC

Company: BLUEDGE LLC
CEO: Shōji Moriya
Website: BLUEDGE
Membership: Japan Logistics System Association (JILS)
Business Focus: Consulting for management, technology, and logistics; system development leveraging IT and advanced technologies.