#Japan #Sustainable Agriculture #Hattendo #Mihara #Migaki Strawberry

Launch of the New Migaki Strawberry Cream Bread

On March 1, 2026, Hattendo Co., Ltd., headquartered in Mihara City, Hiroshima, will unveil a new product: the "Migaki Strawberry Cream Bread." This innovative item results from a collaboration between Mynavi Agriculture, a comprehensive agricultural information platform, and Plan・Do・See, under a partnership agreement aimed at promoting sustainable agriculture.

The project focuses on utilizing irregularly shaped or short-shelf-life, high-quality fruits that usually don’t make it to market. By transforming these fruits into delicious cream bread, we aim to cultivate awareness about sustainable agriculture through consumer choices. The first product offering featured cream bread filled with high-quality paste derived from "Tamba Chestnuts" from Hyogo Prefecture, released in September. Following this, the second installment will spotlight a jam made from the "Migaki Strawberry" sourced from Miyagi Prefecture.

Sales Overview of Migaki Strawberry Cream Bread

• - Release Date: March 1, 2026, until supplies last
• - Where to Buy: Hattendo stores (limited availability at select locations), available through Mynavi's employee benefit service "Derisasu"
• - Price: 450 yen (tax included) per piece
• - Customer Inquiries: Hattendo Customer Support Phone: 0120-52-7152 (Weekdays 9:00 AM - 5:00 PM)

What is Migaki Strawberry?

Migaki Strawberry is not a specific variety but a brand representing the careful selection of multiple top-quality strawberry varieties cultivated in Yamamoto Town, Miyagi Prefecture. This selection process considers ripeness, shape, size, and any minor harvesting blemishes while regularly checking sugar content to ensure high quality. The ingredients for the jam are supplied by GRA Co., Ltd., which focuses on enhancing the future value of agriculture through various initiatives. The jam’s flavor retains the essence of the strawberries, allowing for a rich taste experience, complemented by a simple milk cream layer to create a delightful two-layered treat.

Background of the Project

Hattendo’s commitment to supporting local cuisines and tackling food waste and food security issues has been central to its product development initiatives. We resonate strongly with the philosophy behind the joint project of Mynavi Agriculture and Plan・Do・See as they aim to promote sustainable agriculture through the "Derisasu x Gastronomic Journey" initiative.

• - Past Initiatives by Hattendo: We have consistently aimed to bolster local tourism and revitalization through unique offerings, such as the "Local Hometown Cream Bread Series" which showcases regional specialties and engages with the food supply chain sustainably.

About Hattendo Co., Ltd.

Founded in 1933 in Mihara City, Hiroshima, Hattendo began as a traditional Japanese sweets shop. Over the decades, we have evolved from selling traditional wagashi to developing various products, including the famous chilled cream bread currently enjoyed nationwide.

Visit Hattendo's Official Website: Hattendo
Please note that the information provided is based on the release date and is subject to change. The images used are for illustrative purposes only.