Introducing track Milk Cream: A New Era of Natural Hair Care Products

Introducing track Milk Cream

On September 17, 2025, Japan's renowned natural care brand, track, will launch its latest product, track Milk Cream, in celebration of the opening of its Lumine Shinjuku store. This innovative cream will be available for early purchase at the Lumine store, followed by wider distribution on September 20, 2025, across various salons and through Joel Roty's official online store.

About track Milk Cream

track Milk Cream is designed to address the challenges of dry and unmanageable hair. Formulated with a well-balanced blend of plant-derived heat care ingredients and moisturizing components, this product effectively combats dryness while facilitating easy styling. It helps achieve a natural shine and enhances the durability of the hairstyle. Not only does it nourish the hair, but it also provides a silky feel to the hands, making it ideal for anyone who struggles with dry skin.

Available in three distinct textures—lightweight, moisturizing, and dense hydration—track Milk Cream allows users to choose based on their hair texture, seasonal changes, and lifestyle needs. Whether you desire a fluffy finish, a more controlled look, or intense moisture, each variant offers a unique approach to enhancing natural beauty.

Textures & Benefits

1. Woody: This variant is designed for fine and soft hair. It offers a light and airy touch, providing ample moisture without heaviness. Ideal for morning styling or as a gentle hydration solution throughout the day, it leaves hair looking polished without being greasy. The delightful citrus woody scent brings an uplifting aroma to your routine.
2. No.3: Perfect for normal to curly and damaged hair types, this variant provides balanced moisture and gentle control, allowing the hair to settle into its natural form. It combines plant-derived ingredients that care for both hair and skin, making it suitable for everyday use. The refreshing citrus floral scent adds a relaxing touch, giving your hair a delightful fragrance.
3. Flower: This luxurious cream targets coarse and damaged hair. Its rich formula wraps each strand in deep moisture, addressing issues like dullness, friction, and extreme dryness. The floral musk scent envelopes the user in a soft, pleasant aroma, making it a staple for anyone seeking luxurious hydration.

Sustainable Packaging

For the first time, track has introduced aluminum packaging for track Milk Cream. The vibrant, palm-sized container is not only visually appealing but also a perfect gift choice. Its eco-friendly packaging reflects the brand's commitment to sustainability within beauty and personal care.

Where to Purchase

Starting September 17, 2025, track Milk Cream will be exclusively available at the track Lumine Shinjuku store located at 160-0022 Tokyo, Shinjuku, Shinjuku 3-38-2 Lumine Shinjuku, 22F. For inquiries, call 03-3345-8170 from September 17. General distribution will begin on September 20, 2025, at selective salons and the following locations:

- track LUCUA, 530-8217 Osaka, Osaka-shi, Kita-ku, Umeda 3-1-3, 8F
- track Takashimaya Gate Tower Mall, 450-6606 Nagoya, Nakagawa-ku, Naka-cho 1-1-3, 6th floor

In addition, you can find it on the official Joel Roty online store: joelroty.com.

Incorporate track Milk Cream into Your Routine

Whether as a daily habit or a special treat, track Milk Cream is designed to seamlessly fit into your lifestyle, offering easy-to-apply, effective solutions for hair, skin, and even hands. Experience this multifaceted cream and bring exceptional care into your daily routine. Discover the natural beauty within you with track Milk Cream.

For more details, visit Joel Roty's official website or follow them on social media:

For product inquiries, contact Iwashita at [email protected]. For media inquiries, reach out to Nishijima at [email protected].