#China #Hisense #Qingdao #Q3 2024 #Premium TV

Hisense Rises to Prominence in Premium TV Market

In a groundbreaking achievement, Hisense has secured the second position in the global premium television market during the third quarter of 2024, according to the latest data from renowned market research firm, Counterpoint Research. With a remarkable 24% market share, Hisense not only reinforces its dominance in the sector but also ranks first in the Chinese market, making significant strides in its global strategy.

The overall shipment volume for premium TVs reached an astonishing record of 51% year-on-year growth, as consumers increasingly seek higher quality viewing experiences. Mini LED TVs saw an impressive growth of over 100% year-on-year, outpacing OLED TV shipments for the first time ever. The surge in the market was further evidenced by over 4 million quarterly shipments of OD-LCD TVs, marking a significant milestone in the industry.

Hisense's strategy involving premium TVs is leading the charge, particularly with its innovative line of high-quality laser televisions priced between $3,000 and $5,000. The company's commitment to quality and performance is underscored by its recent certification for Xbox compatibility, showcasing Hisense's technical capabilities and competitive edge in the premium segment.

Moreover, Hisense has positioned itself as the top brand globally in 100-inch televisions, establishing a trend for increasingly larger screens that elevate consumer experiences. This growth is not merely in hardware but also extends to immersive gaming experiences. Hisense's partnership in the revolutionary game “Black Myth: Wukong” exemplifies its dedication to enhancing viewer engagement through specialized gaming modes and collaborative marketing efforts.

Sales figures indicate that between January and September 2024, Hisense has dominated the market for televisions 100 inches or larger in approximately 20 countries, including key markets such as Japan, Germany, Italy, the UK, France, and Spain. This remarkable growth can be attributed to both product innovation and extensive marketing initiatives.

Furthermore, brand recognition has been significantly elevated through sponsorship of high-profile global sporting events, including the FIFA Club World Cup 2025™. This strategic move not only highlights Hisense's commitment to sports but also allows fans to enjoy top-tier viewing experiences through its advanced AI TV technology that delivers outstanding HD picture quality while providing real-time sports data.

As Hisense continues to innovate in the field of AI televisions, its goal remains clear: to enhance user experience through personalized content and smart interactions. By leading new trends with a focus on smart home entertainment, Hisense is shaping the future of how consumers enjoy media.

About Hisense

Hisense is a globally recognized leader in appliance manufacturing and consumer electronics. As reported by Omdia, the company ranks second worldwide in television shipments and has consistently led the 100-inch TV category in 2023 and the first half of 2024. Operating in over 160 countries, Hisense specializes in multimedia products, home appliances, and smart technology, making it a vital player in the global market.



Hisense's concentration on high-quality manufacturing and innovative technology ensures the brand's sustained growth and presence in the competitive electronics landscape. As the company progresses, consumers can anticipate even greater advancements and exciting developments in the realm of premium television.