#Japan #Kyoto #MUSIC AWARDS #CEIPA #TOYOTA GROUP

CEIPA x TOYOTA GROUP: The MUSIC WAY PROJECT Emerges

In an exciting initiative to elevate the Japanese music industry on a global scale, CEIPA (Culture and Entertainment Industry Promotion Association) has teamed up with TOYOTA GROUP to launch the MUSIC WAY PROJECT. This collaboration aims to support and promote the sustainable growth of Japanese music in both domestic and international arenas, empowering creators through innovative co-writing opportunities.

Starting from May 18 to May 21, 2025, the MUSIC WAY PROJECT will host the first-ever co-writing camp, SONG BRIDGE 2025, in the culturally rich city of Kyoto. This camp aligns perfectly with the inaugural MUSIC AWARDS JAPAN 2025, designed to showcase and celebrate outstanding musical talents from Japan and beyond.

What is Co-Writing?

Co-writing is a collaborative method in music creation, allowing multiple creators to come together and share diverse perspectives, thus generating new musical possibilities. This practice, originally popularized in the Western music scene, has recently gained traction in Japan and the broader Asian market, offering a fresh approach to music production.

Notable Creators Participating

SONG BRIDGE 2025 will feature an impressive lineup of talents, including:

• - Benny Sings: The acclaimed Dutch singer-songwriter whose mellow tunes have been embraced globally.
• - Masa Takumi: A Grammy Award winner known for his work with major Japanese artisians like EXILE and DA PUMP.
• - her0ism: A prolific songwriter responsible for tracks for well-known artists such as NEWS and LISA (BLACKPINK), boasting over 170 platinum and gold records.
• - EL CAPITXN: A South Korean producer acclaimed for his work with groups like BTS and TXT.
• - Lil’Yukichi: A notable tracks creator in the hip-hop scene, contributing to works by KOHH, BAD HOP, and SALU.
• - MONJOE: A rising star and lead vocalist of DATS, renowned for his involvement in popular tracks for BE:FIRST and Number i.

Additional talented artists from both Japan and abroad are expected to join, further enhancing the rich collaboration atmosphere.

Social Media Updates

Throughout the co-writing camp, updates, highlights, and works produced will be shared via the official social media accounts of SONG BRIDGE and TOYOTA GROUP, engaging with music lovers globally and keeping them connected to this innovative musical endeavor.

A Vision for the Future

The overarching theme of the MUSIC WAY PROJECT is encapsulated in its motto: ‘Japan’s music drives the world.’ It focuses not only on creating spaces for innovative musical expression but also on nurturing the future generation of creators who will contribute to Japan's ascent as a significant player on the global music stage.

Event Details

• - Official Name: CEIPA x TOYOTA GROUP “MUSIC WAY PROJECT” Global Co-Writing Camp - SONG BRIDGE 2025
• - Event Dates: May 18 (Sunday) to May 21 (Wednesday), 2025 (4 days)
• - Location: Kyoto City, Japan
• - Organizers: CEIPA x TOYOTA GROUP “MUSIC WAY PROJECT”
• - Collaboration: Sony Music Publishing, UNIVERSAL MUSIC PUBLISHING, FUJIPACIFIC MUSIC, NICHION, SURF Music
• - Sponsors: YAMAHA, Audio-Technica, Takamine Gakki, BEAMS

Participating Creators: A total of 19 talents including Ace Hashimoto, ALYSA, AVOKID (Korea), Benny Sings (Netherlands), EL CAPITXN (Korea), and more are set to create a dynamic and inspiring atmosphere.

Stay Updated: For more information and updates, follow the official accounts on X, Instagram, and Facebook.

As the MUSIC WAY PROJECT embarks on this journey of co-creation, audiences can look forward to witnessing the outcome of a new wave of music that seeks to redefine how Japanese music is perceived globally.