#Japan #Shibuya #Kagome #Juice Stand #Beyond Orange

A New Juice Experience in Shibuya

Kagome Co., Ltd., based in Nagoya, Japan, is set to unveil an innovative fruit juice that promises to redefine traditional flavors. To celebrate the launch of its new product, "Beyond Orange - Orange Flavored 100% Juice Without Oranges," the company will host a limited-time pop-up shop called "What Flavor? JUICE STAND" from March 10 to March 15, 2026, at the site of the former Michisuri in Shibuya.

The Unique Juice Blend

The new juice, which is slated for nationwide release on March 10, utilizes Kagome's proprietary blending technology to recreate an orange flavor without using any actual oranges. Instead, it cleverly combines ingredients like carrots, apples, pineapples, lemons, and mangoes to achieve a refreshing and tasty drink that is 100% vegetable and fruit-based. This innovative approach comes in response to the tripling of orange juice import prices in recent years, causing a stir among Kagome employees who initiated the project through small-scale experiments.

Over the course of two years, the team honed their formula through countless trials, examining over millions of combinations to finally create a juice that delivers a true orange taste.

Enjoy the Flavor Guessing Game

At the pop-up shop, guests can experience the juice in a unique format. On the first floor, they will receive one free bottle of the new juice, which will be packaged in a sleev, concealing its contents. Visitors will then descend to the underground level to taste the juice without any prior knowledge of its flavor, using hints displayed around the area to guess what they are tasting. The event is designed to be interactive, culminating in a guessing game where participants can check their answers next to the hint area, creating an engaging experience around the theme of "tasting with thought."

This event provides a fantastic opportunity for everyone to discover the nuances of flavor in a completely new way. We encourage everyone to stop by and enjoy this special tasting experience.

Important Notice: Please note that this product is not suitable for individuals allergic to oranges.

Event Details

• - Event Name: What Flavor? JUICE STAND by KAGOME
• - Event Dates: March 10, 2026 (Tuesday) to March 15, 2026 (Sunday), 11:00 AM - 6:00 PM, with the first day starting from 1:00 PM - 6:00 PM
• - Location: Former Michisuri site, 1-23-8 Jinnan, Shibuya, Tokyo
• - Offering: One complimentary bottle per person of the juice with concealed packaging
• - Admission: Free

Product Overview

• - Product Name: Beyond Orange - Orange Flavored 100% Juice Without Oranges
• - Release Date: March 10, 2026
• - Volume: 195ml
• - Ingredients: Concentrated Carrot (made in New Zealand), Fruit (Apple, Pineapple, Lemon, Mango - concentrated), Citric Acid, Flavoring, and Vitamin C
• - Allergy Information: Contains Apple
• - Estimated Retail Price: Approximately 140 Yen (tax included), with actual prices varying by store.

Development Insights

Japan predominantly relies on imports for orange juice, making it susceptible to fluctuations in price driven by weather inconsistencies and disease impacts. Recognizing the challenge posed by rising import prices, Kagome employees initiated an experimental approach to recreate orange flavors without using oranges. Through extensive research and innovative testing, they succeeded in developing this unique product, showcasing the perfect blend of flavor and sustainability.

In summary, this event encapsulates Kagome's vision of creativity and adaptability in the beverage industry, encouraging consumers to explore flavors creatively while maintaining quality and safety.

Join us in Shibuya and take part in this exciting journey of flavor discovery!