#Japan #Japan Travel #WOWOW #Ureshino #Fukujutabi

Launch of 'Fukujutabi' Project

In a landmark collaboration, Innovation Partners has joined forces with WOWOW and Japan Travel to unveil an exciting travel concept known as 'Fukujutabi'. This innovative project aims to cultivate connections with local communities through immersive travel experiences, allowing travelers to see destinations as possible second homes rather than just places to visit.

Concept of 'Fukujutabi'

The theme of 'Fukujutabi' is proposed as “More than tourism, less than relocation”. This approach encourages visitors to foster a gentle relationship with local communities while exploring traditional lifestyles. By leveraging the expertise of Innovation Partners in community engagement, the entertainment production capabilities of WOWOW, and the tour operation know-how of Japan Travel, the project provides travelers with authentic, near-to-home experiences that go beyond typical sightseeing. With a focus on creating not just itineraries, but potential new 'homes', 'Fukujutabi' offers an attractive new travel option for discerning adventurers.

Premiere Tour Details

As the inaugural offering of the 'Fukujutabi' project, the tour titled "Encounter the Real Ureshino" will go live for bookings on October 10, 2025, at 3 PM. This unique experience promises deep engagement with the rich local culture of Ureshino City, located in Saga Prefecture, renowned for its hot springs and beautiful landscapes. This tour is designed to provide a new travel experience that embodies the essence of 'more than tourism, less than relocation'.

Nestled along the historic Nagasaki Road, Ureshino is celebrated for its pristine environment and vibrant community. Visitors will have the opportunity to connect with locals, indulge in Ureshino tea, immerse themselves in traditional arts like pottery, and truly embrace the region's essence. This curated journey is perfect for curious adults eager to delve deeper into a culture that has been cultivated over centuries.

Tour Overview

• - Booking Start Date: October 10, 2025, 3:00 PM
• - Experience Period: November 11, 2025 - February 26, 2026 (note: some days not available)
• - Location: Ureshino City, Saga Prefecture
• - Project Planning and Operation: Innovation Partners / WOWOW
• - Tour Planning and Sales: Japan Travel
• - Pricing: Approximately ¥303,600 for a double-occupancy room, with options for triple and quad sharing.

(Note: No children's pricing is available.)

• - Booking Method: Tickets will be available on a dedicated website from 3 PM on the booking date.

Special Web Site

All programs require advance reservation, and experiences may vary according to regional collaboration and seasonal conditions.

In addition to this inaugural tour, Ureshino City plans to introduce two more tours that will explore deeper cultural insights and relocation experiences. Through these offerings, the aim is to transform Ureshino into a comfortable secondary living space for participants, cultivating a multi-base lifestyle.

Innovation Partners is steadfast in its mission to foster a deeper connection between people and local regions. With initiatives like 'Fukujutabi', the company aims to continue building relationships that enhance community engagement and promote sustainable local development.

About Innovation Partners

Founded in December 2018, Innovation Partners specializes in discovering the value of local resources and expanding community connections. The company focuses on local revitalization projects, developing innovative partnerships that blend tourism, education, culture, and employment opportunities. Their highly praised implementation support system was recognized with the Minister of Regional Revitalization Award at the 2023 Local Revitalization Telework Awards.
For more information, you can visit their official website at Innovation Partners.