#Sweden #Stockholm #E-Commerce #Fibbl #3D AR

Fibbl Secures €3 Million to Accelerate 3D Technology Adoption

Fibbl, an innovator in e-commerce technology, has just announced it has secured an additional €3 million in funding, aimed at enhancing its groundbreaking 3D and AR capabilities. Headquartered in Stockholm, Fibbl is recognized as the world's first plug-and-play platform that effectively integrates 3D and augmented reality into online shopping experiences. The funding round was led by Industrifonden, a prominent investor, and signifies a substantial commitment to the growing demand for immersive shopping solutions.

Significant Demand for Enhanced Digital Experiences

Over the past year, Fibbl has experienced a remarkable surge in demand, as evidenced by the dramatic increase in user interactions—with monthly engagements skyrocketing from just 160,000 to over 2.3 million. This exponential growth reflects not only an increasing consumer preference for interactive shopping but also highlights how leading brands are eager to adapt to this evolving landscape. The impressive list of partners now incorporating Fibbl’s 3D technology includes major names such as SAMSONITE, Intersport, Rossignol, Hoff, and Lutha.

Henrik Arlestig, CEO and co-founder of Fibbl, commented, "The substantial increase in demand for our 3D solutions—from hundreds of models to tens of thousands—underscores the clear need for brands to evolve beyond static images. This funding helps us expand our technology, ensuring that brands can provide their customers with an unparalleled immersive shopping experience."

Transforming Online Shopping with 3D and AR

Fibbl’s mission is clear: to create extraordinary digital experiences that surpass traditional shopping methods. The company’s platform allows brands to transform their physical products into engaging, interactive models. These models can be utilized in various ways, such as through virtual try-ons and augmented reality views, enhancing customer engagement and reducing return rates.

One significant finding of Fibbl's integration is the 80% increase in time customers spend on product pages when engaging with 3D content. This not only facilitates higher conversion rates but also results in decreased costs and time in content production.

With the new funding, Fibbl aims to expand its production capabilities and technology infrastructure, catering to the rising demand for 3D solutions. Caroline Wadstein, from Industrifonden, noted, “The growing adoption by leading brands signals a strong shift towards more interactive online shopping experiences, proving that there is a strong market for Fibbl’s innovative approach.”

Future Directions: Scaling Technology and Access

As Fibbl continues its journey, it intends to make 3D technology not just state-of-the-art, but also accessible and affordable for all retailers, regardless of size. By continually optimizing its production processes and platform capabilities, Fibbl ensures that the world of e-commerce can evolve to meet new consumer expectations with rich, engaging digital experiences.

Fibbl’s journey is illustrative of a broader trend in the e-commerce landscape, where brands are increasingly recognizing the importance of interactive content to captivate consumers. Innovations in 3D and augmented reality have the potential to redefine online shopping—making it a more immersive experience than ever before.

For more details about Fibbl and its innovative e-commerce solutions, visit Fibbl’s website.