Enhancing Mobility Services: Idemitsu Partners with Seibii to Expand Offerings

Strengthening Mobility Services Through Collaboration

Idemitsu Kosan Co., Ltd., headquartered in Chiyoda, Tokyo, has recently announced a strategic partnership with Seibii Co., Ltd., a company specializing in mobile car maintenance services based in Minato, Tokyo. This collaboration aims to enhance their mobility service business by leveraging the strengths of both companies. By integrating Idemitsu's nationwide network of fuel stations, branded as apollostation, with Seibii's operational framework for mobile maintenance services and their extensive technician network, they plan to expand automotive-related services, particularly focusing on inspections and maintenance.

In the automotive maintenance industry, the ongoing issues of an aging technician workforce, a shortage of skilled personnel, and the decline of maintenance facilities pose significant challenges. The necessity to maintain a reliable and safe environment for vehicle maintenance has become increasingly critical. Idemitsu recognizes the pressing need to address technician shortages during peak seasons and to enhance service quality in response to advancing automotive technologies.

As part of its mid-term management plan, Idemitsu intends to evolve apollostation from merely a fuel supply outlet into a comprehensive mobility service hub. This partnership with Seibii is set to accelerate these efforts. Idemitsu operates a vast network of apollostation service stations, complementing this with their official customer app, Drive On. On the other hand, Seibii offers mobile maintenance services supported by a national technician network and possesses valuable insights and knowledge about digital infrastructure and talent development to ensure maintenance quality.

Moving forward, both companies will work together to enhance vehicle maintenance services. This includes developing new mobility services that leverage the apollostation network and the Drive On app, thereby improving service delivery and operational efficiencies. Their collaborative efforts are aimed at enhancing customer convenience while enriching regional mobility services.

Idemitsu will continue to adhere to its slogan, "Various a! in this town,” and seek to strengthen connections with customers through the Drive On app while rolling out diverse mobility services. Their focus extends beyond fuel supply to creating new value through innovative service offerings.

In conclusion, the partnership between Idemitsu and Seibii marks an exciting development for the mobility service landscape in Japan. By combining their assets and expertise, both companies aim to foster an enhanced automotive maintenance culture that promises to deliver increased convenience and service excellence to their customers across Japan.

Vehicle Maintenance