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Innovative Eyewear Reports Strong International Expansion at SILMO Paris 2025

Innovative Eyewear, Inc. (NASDAQ: LUCY; LUCYW), recognized for its smart eyewear brands such as Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer®, and Nautica®, has proclaimed significant advancements in its European expansion strategy following a prosperous showing at SILMO Paris 2025, a premier optics and eyewear trade fair held from September 26 to 29, 2025.

This year’s event was particularly notable for its inaugural Tech Village, designed specifically for smart eyewear and AI innovations, where Innovative Eyewear was displayed alongside global tech powerhouses like Meta, Google, and Snapchat. This involvement not only highlighted the innovation in smart eyewear but also underscored Innovative Eyewear’s position as a leader in the industry.

Key Highlights from SILMO Paris 2025

1. European Market Penetration: The company has successfully secured initial orders from several key European countries including the United Kingdom, Romania, Greece, Spain, and France, demonstrating a robust demand for its range of smart eyewear products.

2. Strategic EU Distribution Setup: One of the pivotal developments was the establishment of a new warehouse in the Netherlands, allowing for VAT-free purchasing for businesses within the EU. This strategic location plays a crucial role in enhancing Lucyd's competitive advantage and accessibility across the 27 member states.

3. Industrial Safety Certification: The Lucyd Armor® Collection has achieved certification to comply with EN 166 European safety standards, making it a strong contender in the industrial eyewear market. This certification attracted considerable interest from industrial distributors, scanning for reliable protective eyewear options.

4. Regional Sales Representation: Innovative Eyewear has initiated plans to recruit multiple sales representatives aimed at establishing dedicated representation across various EU nations, thus broadening their market reach and facilitating customer engagement in these regions.

Harrison Gross, the CEO of Innovative Eyewear, expressed his enthusiasm about the company’s presence at SILMO Paris, stating, "The event provided an exceptional platform for showcasing our cutting-edge smart eyewear to discerning European vendors and distributors. Participating alongside tech giants in the inaugural Tech Village validates our role as a pioneer in the AI eyewear sector."

He further emphasized, "The launch of our Netherlands distribution hub marks a significant milestone in our international growth plan, allowing us to respond to EU business needs more efficiently. With initial orders secured and ongoing discussions with sales representatives, we are laying down the groundwork to seize substantial market share in Europe's burgeoning smart eyewear sector."

The SILMO Paris 2025 exhibition was a major success, attracting over 32,000 visitors from more than 130 countries, with international attendance accounting for 51%. This highlights its significance as a global gathering for the optical industry. Participation in such events aligns with Innovative Eyewear's strategic ambition focused on international market expansion, especially as the demand for smart eyewear accelerates in regions outside of the United States. Markets where pedestrian and public transport are commonly used represent ideal contexts for the application of AI-enhanced open-ear audio technologies and assistance.

About Innovative Eyewear Inc.

Innovative Eyewear is a forward-thinking developer and retailer specializing in smart eyewear powered by ChatGPT technology under the brands Lucyd®, Nautica®, Eddie Bauer®, and Reebok®. Staying true to its mission to “Upgrade Your Eyewear®,” the company offers a selection of Bluetooth-enabled smart glasses that connect users to their digital lives safely and comfortably. With a variety of frame and lens combinations available, Innovative Eyewear caters to a wide spectrum of optical needs. To learn more about their evolving range of smart eyewear, visit www.lucyd.co.

This press release also includes forward-looking statements related to the company’s plans for market expansion and distribution partnerships. These statements reflect the company’s current expectations and assumptions, and any potential risks are outlined in their SEC filings, ensuring transparency and regulatory compliance.

For more information, contact Innovative Eyewear Inc. via email or phone as provided in their official channels.