#Japan #Tokyo #Marshmallow #Luxury Cosmetics #MAOGEPING

MAOGEPING Luxury Cosmetics Partners with Japan

In an exciting development for the cosmetics industry, Marshmallow Interactive Entertainment, located in Shibuya, Tokyo, has announced an exclusive partnership with MAOGEPING, a prestigious luxury cosmetics brand originating from China. This collaboration allows Marshmallow to serve as the authorized distributor of MAOGEPING products in Japan, with sales set to commence in September 2026.

About MAOGEPING

Founded in 2000 by top Asian makeup artist Mao Geping, MAOGEPING has quickly established itself as a leading name in high-end cosmetics. Known for revolutionizing makeup artistry, Mao began his career in 1984 and achieved international acclaim for his work on the historical drama Wu Zetian in 1995. Here, he remarkably transformed the lead actress Liu Xiaoqing through various age stages, earning himself the prestigious Makeup Golden Statue Award from the China Film and Television Technology Society. His unique makeup theory, based on the interplay of light and shadow, has gained renewed appreciation in the age of social media, with Mao's makeup tutorials enjoying immense popularity. His brand's official accounts on Douyin (the overseas version of TikTok) boast over 3.6 million followers, while platforms such as Bilibili and Xiaohongshu see around 900,000 followers apiece. This remarkable following highlights the unprecedented structure of Mao himself functioning as the brand's strongest intellectual property.

Since launching the Mao Geping Image Design Art School in 2000, the brand has continually produced talented professionals. In 2025, the school’s business alone generated an impressive revenue of ¥1.47 billion, substantiating its stronghold as a brand backed by technical excellence. MAOGEPING stands as a symbol of “national high-end beauty products,” earning a place alongside Western luxury brands.

Proven Brand Power

MAOGEPING made headlines by going public on the Hong Kong Stock Exchange in December 2024, with a staggering oversubscription rate of around 919 times for its initial public offering—the first publicly traded high-end cosmetics brand from China. Following its listing, the stock price soared to nearly four times its initial offering price, reaching a market capitalization that once surpassed HKD 57.8 billion (approximately ¥1 trillion). The brand's financial trajectory showcases a phenomenal growth with projected revenues of ¥50.5 billion for the full year of 2025, marking a 30% increase from the previous year, with a net profit of ¥12.05 billion, up 36.8%. As of the end of 2025, MAOGEPING operates 445 retail counters across 131 cities in China, backed by a team of over 3,300 beauty consultants, established in premium locations akin to Western luxury brands.

Multiple hit products, including the Light-Reflecting Soft Powder and the Luxury Caviar Mask, each registered retail sales exceeding ¥3 billion and ¥10 billion respectively, promising to maintain the momentum for more hits. According to Frost & Sullivan, MAOGEPING holds the 12th position in the premium beauty brand market in China based on retail sales in 2023, being the only domestic brand in the top 15. In group standings, it ranks 7th among China’s high-end beauty groups, contesting head-to-head with giants like L'Oréal and Estée Lauder.

In January 2026, MAOGEPING announced a strategic partnership with L Catterton, a leading consumer-focused private equity firm associated with the LVMH founding family, establishing a strong foothold for global market expansion.

Popular Product Lineup

MAOGEPING's product range features a host of premium cosmetics tailored to diverse skin needs. Among the sought-after items is the Moist Glow Makeup Base, designed for various skin types, retailing at ¥11,480, but offered at a special launch price of ¥8,700. The company is committed to catering to the Japanese market through its durable, long-lasting formulations ideal for the region's hot and humid summers.

Future Expansion Plans

Marshmallow Interactive Entertainment anticipates broadening its footprint by not only distributing MAOGEPING but also expanding its portfolio within the K-beauty and C-beauty segments in Japan. With a focus on influencer marketing, TikTok Shop operations, and content creation, the company aims to connect exceptional Asian beauty brands with Japanese consumers.

By opening the MAOGEPING Official Store JP on platforms like TikTok Shop and Qoo10, Marshmallow is set to revolutionize the availability of luxury cosmetics in Japan. The firm encourages inquiries from beauty brands considering entry into the market, as well as retail and distribution businesses interested in partnerships.

Company Profile

Company Name: Marshmallow Interactive Entertainment Co., Ltd.
Representative: CEO Ke Zheng
Location: 5F, Cuore Ebisu, 4-11-9 Ebisu, Shibuya, Tokyo, 150-0013, Japan
Established: March 1, 2023
Business Activities: Marketing, E-commerce development, Creator training, Corporate services.
Website: Marshmallow Official Site

For media inquiries, please contact:
Marshmallow Interactive Entertainment, PR Department
Phone: 03-6628-5086
Contact Form: Inquiry Form