Overtime and NWSL Embrace the Future with Dynamic Content Partnership
In a significant move for women's sports, Overtime and the National Women's Soccer League (NWSL) have announced a groundbreaking content partnership. This collaboration marks Overtime's inaugural partnership with a professional women's league, reflecting both organizations' commitment to innovation, community engagement, and the promotion of women’s sports. This partnership will allow Overtime to showcase a variety of NWSL content, including full coverage of the regular season, playoffs, the championship, and the Challenge Cup. Fans can look forward to breathtaking highlights, exclusive behind-the-scenes footage, and insights into their favorite players as Overtime taps into its massive social media following that exceeds 100 million.
Dan Porter, CEO of Overtime, expressed the excitement surrounding this partnership, emphasizing the shared vision between Overtime and the NWSL to enhance the visibility and appeal of women's sports. He remarked, "Both the NWSL and Overtime prioritize innovation and community engagement as powerful tools in the promotion of sports and entertainment. This relationship is built on shared values and a vision for expanding women's sports, which is why we're excited to work together."
As the 2025 NWSL season gears up, the competition will kick off with the Challenge Cup, beginning with a high-stakes rematch between the reigning champions, Orlando Pride, and Washington Spirit on March 7. Following this event, the regular season is set to launch on March 14, involving all 14 clubs in back-to-back action. Julie Haddon, NWSL Chief Marketing and Commercial Officer, commented on the partnership, stating, "Adding Overtime to our growing roster of media partners ensures that our league and incredible athletes will continue to show up and inspire across new platforms and spaces. The enthusiasm around our sport and women's sports overall continues to thrive."
Those who follow Overtime and its endeavors will know that the brand has consistently remained at the forefront of sports media, engaging millions of Gen Z and Millennial viewers. Their soccer division, Overtime FC, acts as a bridge, connecting sports and culture, amassing over 5 million followers on various platforms. In a pioneering move last August, Overtime FC unveiled its merchandise collection without being tied to an actual soccer club, demonstrating the capability of digital communities to spur extensive engagement and commerce beyond traditional sports boundaries.
The 2025 NWSL season is expected to build upon the remarkable achievements of its previous season, which saw record-breaking viewership and match attendance. With a robust media rights agreement in place with major networks such as CBS Sports, ESPN, ION, and Prime Video, there is an array of 160 matches set to be broadcasted nationally throughout the season. This dynamic collaboration between Overtime and NWSL aims to bolster fan engagement further, welcoming both current supporters and new audiences to the exhilarating experience of women's soccer.
Established in 2016, Overtime has quickly risen through the ranks in sports media, providing a platform for emerging athletes and sports content that resonates with the next generation. Their diverse offerings include original content across various sports, including basketball with OTE and Overtime Select, football with OT7, and boxing with OTX, while producing over 150 unique pieces of content every week for their expansive global audience. Their innovative approach is backed by prominent investors and partnerships with major sports leagues, including the NFL and NBC for the Olympic Games, ensuring that they remain at the forefront of the sports industry.
The National Women's Soccer League, recognized globally as the premier women's professional soccer league, comprises notable clubs such as Angel City FC, Portland Thorns FC, and Washington Spirit. With national team players competing from around the world, the NWSL continues to demonstrate its growth and commitment to elevating women's sports, as they prepare for another exciting season ahead. This partnership with Overtime underscores the potential for women's sports to capture the imagination of younger audiences and inspire future generations to engage with athletics in meaningful ways.
Dan Porter, CEO of Overtime, expressed the excitement surrounding this partnership, emphasizing the shared vision between Overtime and the NWSL to enhance the visibility and appeal of women's sports. He remarked, "Both the NWSL and Overtime prioritize innovation and community engagement as powerful tools in the promotion of sports and entertainment. This relationship is built on shared values and a vision for expanding women's sports, which is why we're excited to work together."
As the 2025 NWSL season gears up, the competition will kick off with the Challenge Cup, beginning with a high-stakes rematch between the reigning champions, Orlando Pride, and Washington Spirit on March 7. Following this event, the regular season is set to launch on March 14, involving all 14 clubs in back-to-back action. Julie Haddon, NWSL Chief Marketing and Commercial Officer, commented on the partnership, stating, "Adding Overtime to our growing roster of media partners ensures that our league and incredible athletes will continue to show up and inspire across new platforms and spaces. The enthusiasm around our sport and women's sports overall continues to thrive."
Those who follow Overtime and its endeavors will know that the brand has consistently remained at the forefront of sports media, engaging millions of Gen Z and Millennial viewers. Their soccer division, Overtime FC, acts as a bridge, connecting sports and culture, amassing over 5 million followers on various platforms. In a pioneering move last August, Overtime FC unveiled its merchandise collection without being tied to an actual soccer club, demonstrating the capability of digital communities to spur extensive engagement and commerce beyond traditional sports boundaries.
The 2025 NWSL season is expected to build upon the remarkable achievements of its previous season, which saw record-breaking viewership and match attendance. With a robust media rights agreement in place with major networks such as CBS Sports, ESPN, ION, and Prime Video, there is an array of 160 matches set to be broadcasted nationally throughout the season. This dynamic collaboration between Overtime and NWSL aims to bolster fan engagement further, welcoming both current supporters and new audiences to the exhilarating experience of women's soccer.
Established in 2016, Overtime has quickly risen through the ranks in sports media, providing a platform for emerging athletes and sports content that resonates with the next generation. Their diverse offerings include original content across various sports, including basketball with OTE and Overtime Select, football with OT7, and boxing with OTX, while producing over 150 unique pieces of content every week for their expansive global audience. Their innovative approach is backed by prominent investors and partnerships with major sports leagues, including the NFL and NBC for the Olympic Games, ensuring that they remain at the forefront of the sports industry.
The National Women's Soccer League, recognized globally as the premier women's professional soccer league, comprises notable clubs such as Angel City FC, Portland Thorns FC, and Washington Spirit. With national team players competing from around the world, the NWSL continues to demonstrate its growth and commitment to elevating women's sports, as they prepare for another exciting season ahead. This partnership with Overtime underscores the potential for women's sports to capture the imagination of younger audiences and inspire future generations to engage with athletics in meaningful ways.
Topics Entertainment & Media）
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