#United States #San Antonio #Crunch Fitness #CR Fitness #Tony Scirmale

Celebrating Excellence at CR Fitness Holdings

In a remarkable showcase of achievement, CR Fitness Holdings, a key player in the franchising of Crunch Fitness, earned six prestigious awards at the 2026 Crunch Fitness Convention held in San Antonio, Texas. This recognition is a testament to their unwavering dedication to operational excellence, exceptional member engagement, and continuous growth within the fitness industry.

Award Highlights

Among the accolades received, three awards stood out:

• - Commitment to Excellence (Large Cohort)
• - 5-Star Operations Group Average (Large Cohort)
• - James P. Rowley Award for Outstanding Frontline Leadership, awarded to Jaci Petrock.

These honors acknowledge CR Fitness' tireless efforts to create unparalleled experiences for its members while fostering an environment that emphasizes values like teamwork and responsibility. “These awards reflect the incredible dedication and passion of our entire team,” articulated Tony Scirmale, the CEO of CR Fitness Holdings. He emphasized that every individual, from club managers to personal trainers, plays a vital role in the organization's success. Their collective hard work has not only propelled CR Fitness to new heights but has also set a benchmark for fitness franchises nationwide.

Continued Expansion and Growth

CR Fitness Holdings is not resting on its laurels. The company is on track to operate 110 locations across the United States by the end of 2026. This expansion will not only enhance access to fitness for local communities but also create over 70 new jobs per facility, spanning roles in Personal Training, Group Fitness, Sales, and Club Leadership. The company's strategic growth is particularly concentrated in states like Florida, Georgia, Texas, North Carolina, Tennessee, and Arizona.

The leadership team’s focus on operational excellence and sustainable growth is evident as the company seeks to deliver the quintessential Crunch Fitness experience. This commitment is characterized by the provision of high-quality workout equipment, innovative group fitness programming, and a holistic approach to personal training, all rooted in the brand's guiding philosophy: No Judgments.

Member-Centric Approach

At its core, CR Fitness Holdings is aligned with the principles of providing exceptional value to its members. This involves creating welcoming environments where individuals feel comfortable pursuing their fitness goals without apprehension or judgment. As the franchise expands, this commitment remains intact, ensuring that every new location mirrors the high standards set by existing clubs.

The recent awards solidify CR Fitness Holdings' status as a leader in the fitness industry, balancing growth with the need for outstanding member experiences. The company is determined to maintain its momentum, as evidenced by its ambitious plans for future expansion and its relentless pursuit of excellence.

In conclusion, as CR Fitness Holdings continues to receive acclaim and recognition at industry events like the Crunch Convention, it solidifies its standing as a champion of health and fitness. With a dedicated team and a clear mission, CR Fitness Holdings is poised for further successes in the competitive landscape of fitness franchises.