Revolutionizing Sales Data Management: The Success Story of Sansei Landic with UPWARD

Transforming Sales Data Management: Sansei Landic's Journey with UPWARD

In June 2025, UPWARD Inc., headquartered in Chiyoda, Tokyo, shared a significant case study on utilizing their platform for sales digital transformation at Sansei Landic, also based in Chiyoda. This article recounts the pivotal reasons behind the adoption of UPWARD, alongside the specific benefits such as reduced ancillary tasks and heightened motivation among staff. The case study can be found at this link.

Sansei Landic specializes in the real estate regeneration business, focusing on the acquisition and resale of properties with complex ownership rights, such as 'Sochi' (land leased to tenants for building) and 'Inuki' (old buildings with tenants), which often pose challenges in asset valuation. The company's operations necessitate substantial negotiation skills and in-depth expertise, given their close relationships with landowners and professionals like tax advisers. However, this also leads to a risk of knowledge becoming overly individualized, making it crucial for the company to manage its collective activities effectively.

Prior to implementing UPWARD, Sansei Landic faced significant operational hurdles due to the need for separate aggregation and analysis of inputted activity data, a process that burdened the team. To address this challenge, the company chose to adopt UPWARD, a solution that visualizes and aggregates activity data in real time.

Key Benefits of UPWARD Implementation

1. Automated Monthly Aggregation Tasks: The platform automates the monthly reporting process, significantly enhancing management efficiency. Data entered via the mobile application is now automatically reflected on dashboards, eliminating the previous time-consuming manual calculations for monthly visit and negotiation counts.

2. Enhanced Reflection and Improvement Through Data Accumulation: The daily accumulation of activity data enables the team to retrospectively analyze metrics such as past visit numbers, which were previously challenging to track. This analysis has positively impacted overall activity, leading to increased interactions.

3. Visualized Achievements through Interactive Map Features: UPWARD's playful map feature displays goals and completed visits with a color-coding system, making sales activities more engaging. This gamification element has led to feedback from the field that suggests agents now enjoy their sales activities more than before.

Going forward, Sansei Landic aims to continue leveraging UPWARD to centralize and maintain sales information effectively.

Innovating the Last Mile with UPWARD

UPWARD stands out as an AI-powered sales support service designed specifically for field and visiting sales teams. Featuring proprietary geo-fencing technology that automatically records customer interactions, UPWARD offers various AI functionalities tailored for outside sales. The platform has already been adopted by over 400 companies, including major players like Daiwa House Industry and Century 21 Japan, solidifying its position as a foundation for next-gen sales digital transformation.

For more details about UPWARD, please visit their service site or check out their promotional materials here.

About UPWARD Inc.

Founded in March 2002, UPWARD Inc. is driven by the mission to inspire the creativity of field workers and accelerate growth for businesses and society. The company provides a DX service tailored to addressing challenges faced by field workers, enabling them to produce value through offline engagements without being constrained by location or circumstances.

Company Overview:

- Name: UPWARD Inc.
- Established: March 2002
- CEO: Ryusuke Kaneki
- Location: Marunouchi Eiraku Building, 26th Floor, 1-4-1 Marunouchi, Chiyoda, Tokyo
- Business Focus: Development and provision of 'UPWARD,' a sales engagement service
- URL: UPWARD Corp.