Superior Fence & Rail Expands to Peoria: A Step Towards Economic Growth for Central Illinois

On November 18, 2025, Superior Fence & Rail, a prominent name in the fencing industry and a member of the Empower Brands family, announced its expansion into the Peoria metropolitan area. This initiative is expected to create numerous job opportunities while empowering local entrepreneurs across Central Illinois. The decision to open two new territories in this thriving region comes at a time when there is a significant demand for professional fencing services due to the rising trend of residential development in surrounding communities like Dunlap, East Peoria, Morton, and Pekin.

With homeowners and businesses investing more in outdoor enhancements, the need for reliable fencing services is at an all-time high. This expansion is not just about opening new locations; it's also projected to inject approximately $5 million into the local economy through various operations, supplier partnerships, and workforce development efforts. As Zach Peyton, Brand President of Superior Fence & Rail, puts it, “Peoria is a hardworking community that values quality and relationships, and that’s exactly what Superior Fence & Rail stands for.”

The franchise's proven, service-driven business model opens the door for aspiring entrepreneurs to jumpstart their business journey while contributing to their communities. Zach emphasizes the company's ethos by stating, “Our franchise model offers entrepreneurs a chance to build a meaningful business while delivering exceptional service that customers can count on.”

Craftsmanship and Reliability as Cornerstones
Superior Fence & Rail has built its reputation around key tenets such as craftsmanship, reliability, and customer trust. Leveraging proprietary systems and cultivating strong supplier relationships, franchise owners are equipped to scale efficiently, ensuring consistent quality across operations. Currently boasting over 100 locations across 36 states, the brand continues to lead the fencing industry in professionalism, technology integration, and extensive franchisee support.

Franchise ownership with Superior Fence & Rail provides a clear roadmap for success. Alan Jackson, a franchise owner in the Indianapolis market, attests to this, stating, “You don’t need a construction background; you just need drive, organization, and a focus on people. The systems, training, and brand reputation do the rest.”

Opportunities for Local Entrepreneurs and Trade Professionals
As the demand for fencing services escalates, Superior Fence & Rail is actively seeking motivated individuals and skilled trades professionals to consider franchise opportunities in Peoria and nearby markets. For those looking to invest in their future and make a significant impact in their community, this expansion presents a prime opportunity.

Individuals interested in exploring franchise territories can visit the Superior Fence & Rail franchise website to learn more about available opportunities.

About Superior Fence & Rail
Superior Fence & Rail stands as North America's leading fence franchise, dedicated to providing top-tier service and quality fence products. Within its expansive footprint, which covers over 45 states and features more than 110 locations, the brand remains committed to excellence in the fencing industry. For more information about their products and franchise opportunities, visit superiorfenceandrail.com or fencefranchise.superiorfenceandrail.com.