Integral Ad Science Achieves Landmark ISO Certification for AI Governance

Integral Ad Science Achieves Landmark ISO 42001 Certification for AI Governance

Integral Ad Science (IAS), listed on Nasdaq under the ticker IAS, has proudly announced a significant achievement in the realm of artificial intelligence management by securing the coveted ISO/IEC 42001 certification. As one of the pioneering measurement providers globally to earn this accolade, IAS is setting a benchmark for responsible and effective AI usage in the media sector.

What is ISO/IEC 42001?

ISO/IEC 42001 is a groundbreaking international standard designed to establish, implement, and enhance Artificial Intelligence Management Systems (AIMS) within organizations. This certification is particularly notable as it focuses on the governance surrounding AI, featuring best practices for risk management, data privacy, and ethical considerations.

IAS’s certification falls under the scrutiny and expertise of Schellman, an accredited ISO certification body, emphasizing the rigor of the evaluation process. This certification specifically pertains to IAS's innovative Quality Attention product, which leverages AI to improve media measurement and optimization.

IAS's Commitment to Responsible AI

Kevin Alvero, IAS's Chief Compliance Officer, highlighted the importance of the ISO 42001 standard, underscoring IAS's dedication to maintaining the highest levels of governance in its AI practices. “As we continue to utilize artificial intelligence to provide actionable data to our clients, we are proud to be at the forefront of responsible AI,” Alvero stated.

The ISO certification process is a global hallmark of safety and reliability. The requirements stipulated by ISO/IEC 42001 encompass a wide array of topics relevant to AI management, including governance strategies, data quality monitoring, and ethical implications connected with AI deployment. By adhering to these high standards, IAS assures its clients that its use of AI is characterized by safety, transparency, and responsibility.

The Role of AI at IAS

Operating at a colossal scale, IAS processes up to 280 billion interactions daily, employing AI and machine learning to analyze data from around the world. This advanced capability allows IAS to provide in-depth insights, facilitating improved decision-making for its clients across the advertising spectrum. The firm's application of AI spans various functions, including prediction, protection, and targeting, showcasing a comprehensive approach to integrating technology into business operations.

The recent ISO 42001 certification follows IAS's previous accomplishment of obtaining the ISO 27001 certification for its Information Security Management System in Q2 2024. These certifications not only bolster IAS's reputation but also reflect its ongoing commitment to excellence in governance.

About Integral Ad Science

Integral Ad Science has established itself as a leader in media measurement and optimization, focusing on delivering actionable insights that generate superior results for numerous advertisers, publishers, and media platforms worldwide. The software developed by IAS offers enriched data that ensures advertisements reach real audiences within safe contexts while optimizing returns on ad spend.

Through its commitment to maintaining the highest standards of AI governance and transparency, IAS continues to strive for excellence in digital media quality, cementing its role as a benchmark within the industry.

To learn more about IAS and its forward-thinking practices, visit integralads.com