#United States #New York City #Bloomingdale's #La Bonne Brosse #BEAUTYSPACE

La Bonne Brosse's U.S. Expansion

La Bonne Brosse, an esteemed name in luxury hair care, has made a significant leap by opening its very first store in the United States, situated in the vibrant heart of New York City. This move not only marks a monumental milestone for the Parisian brand but also heralds an expansion across the country in collaboration with other prominent retailers, including Bloomingdale's and BEAUTYSPACE.

Elevating Hair Care to a Ritual

Founded by visionary entrepreneurs Flore des Robert and Pauline Laurent, La Bonne Brosse has redefined the conventional concept of hair brushing. The brand views this daily activity as an integral part of beauty and self-care, meticulously crafting each hairbrush with a focus on quality, craftsmanship, and the belief that hair care is an essential ritual for all.

“Opening our first U.S. department store in New York City signifies a thrilling new chapter for La Bonne Brosse,” expressed co-founders Flore and Pauline. “We're privileged to collaborate with Bloomingdale's and BEAUTYSPACE to share our dedication to French craftsmanship and intentional beauty, transforming hair brushing into a genuine self-care ritual.”

A Unique Shopping Experience

The New York flagship store features a carefully curated space designed to provide personalized care. Upon entering, clients can receive tailored advice on selecting the ideal brush suited to their unique hair and scalp needs. The complete La Bonne Brosse collection will be available both in-store and online, giving customers multiple avenues to experience their offerings.

Customers visiting the store can expect an elevated shopping experience that embodies the essence of French sophistication, making it a destination for anyone who values quality hair care products. This new outlet not only aims to sell hairbrushes; it seeks to educate consumers on the art of hair care and the profound impact it can have on their beauty routines.

Partnership with Bloomingdale's and BEAUTYSPACE

As part of its nationwide expansion, La Bonne Brosse is partnering with Bloomingdale's and BEAUTYSPACE to foster a robust presence in the competitive U.S. beauty market. Both retail partners have been instrumental in creating a platform where high-quality beauty tools are blended with fashion and lifestyle, thus offering a more cohesive and sophisticated beauty experience.

Noah Rosenblatt, President of BEAUTYSPACE, shared insights on this collaboration, stating, “We are thrilled to welcome La Bonne Brosse into our family in a manner that feels intentional and elevated. The combination of hair care tools and fashion offers a modern take on beauty that is aspirational and personal.”

Craftsmanship and Innovation

La Bonne Brosse prides itself on its commitment to quality and sustainability. Each brush is crafted with natural boar bristles and vegan nylon fibers, ensuring that hair is not only detangled but nourished and invigorated. Their products are designed to provide benefits that extend beyond aesthetic appeal, stimulating the scalp for healthier hair growth. This dedication to craftsmanship results in brushes that are both functional and luxurious, making La Bonne Brosse a must-have for beauty aficionados.

About the Retailers

Bloomingdale’s is known as America’s only nationwide full-line upscale department store, boasting a long history rooted in offering exceptional products. Founded in 1872, it has grown to operate numerous stores across the country and beyond, including an international location in Dubai. With an extensive catalog, Bloomingdale's has established itself as a go-to destination for exclusive and high-quality goods.

BEAUTYSPACE, on the other hand, aims to revolutionize the beauty retail landscape by merging classic favorites with cutting-edge innovations, ensuring that consumers have unparalleled access to premier beauty products.

With its unique approach, La Bonne Brosse is set to make a lasting impact on the U.S. beauty market, emphasizing that hair care can be a beautiful, thoughtful ritual that everyone deserves to enjoy.