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Collaboration of Icons: Infinix and Pininfarina

Infinix, an innovative smartphone brand, has teamed up with Pininfarina, the iconic Italian design house known for its stunning automotive designs, to craft the future of premium smartphones. This significant partnership, revealed during the Business of Design Week 2025, aims to create a new high-end smartphone series starting with the highly anticipated Infinix NOTE 60 Ultra.

Pininfarina's illustrious history spans over 95 years, during which it has become synonymous with elegance and performance, having shaped numerous masterpieces in the automotive industry, as well as luxury lifestyle products, architecture, and yachting. The collaboration marks a new chapter in Pininfarina's legacy, as they extend their design prowess into the technology sector.

Why This Partnership Matters

Infinix is experiencing remarkable growth, particularly in Southeast Asia, where it achieved the highest quarter-on-quarter shipment growth in Q2 2025 according to IDC's Worldwide Quarterly Mobile Phone Tracker. This partnership with Pininfarina aligns perfectly with Infinix's objective to elevate their brand image and product quality, setting a new standard for premium craftsmanship within the smartphone market.

Tony Zhao, CEO of Infinix, emphasized the importance of this collaboration in their ongoing journey towards high-end market positioning, stating, "Our work with Pininfarina is essential in building the design foundation of our future products. The NOTE 60 Ultra will exemplify our commitment to investing in sophisticated design and aesthetics."

Fabio Calorio, Senior Vice President of Brand at Pininfarina, shared the excitement surrounding the project, noting how their design doctrines—merging beauty and functionality—will enhance the user experience of mobile technology. According to Calorio, the partnership represents a merging of ideas: “For nearly a century, our brand has embodied pure design and emotional resonance, values that strongly correspond with Infinix's vision.”

A Glimpse Into the Future

The Infinix NOTE 60 Ultra is designed to capture the spirit and heritage of Pininfarina while incorporating cutting-edge technology that garners high-performance results. The design process promises to showcase sleek aesthetic values that mirror Pininfarina's automotive designs.

Both brands are keen to reveal more details about the smartphone’s features and design philosophy in the days to come. The prospects of this alliance are enticing, as they hint at a transformative product offering that combines artistry with technology.

As Infinix continues to solidify its presence in the global smartphone market and upscale its design innovations, this partnership with Pininfarina will undoubtedly be a pivotal strategic move.

About Infinix

Founded in 2013, Infinix has rapidly established itself as a major player in the smartphone market, focusing on delivering innovative technology, vibrant designs, and a comprehensive mobile experience. The brand is expanding its ecosystem to include various smart devices such as earbuds, watches, and smart TVs, all designed to enhance daily living.

About Pininfarina

Pininfarina is revered across the globe for its exceptional ability to create timeless beauty and has evolved into a multifaceted design group. This evolution has allowed them to advance beyond automotive design into areas like industrial design and architecture, securing their position as leaders in combining elegance with functionality. Since 1930, the brand has earned numerous accolades, reflecting their commitment to excellence in design and innovation.

In conclusion, this strategic partnership between Infinix and Pininfarina is set to reshape the future of premium smartphones, establishing new referential points in both design and technology.