#USA #New York #Optifino #Ventrice Lam #Mark Forman

Optifino Expands Leadership Team

Optifino, renowned for revolutionizing the life insurance landscape, has announced the strategic appointments of Ventrice Lam as Chief Operating Officer and Mark Forman as Chief Marketing Officer, marking a significant step forward in its growth trajectory. This move comes shortly after Optifino successfully concluded its Series A funding round, a vital milestone that promises to amplify the company’s innovative efforts.

The New Additions

Ventrice Lam

Ventrice Lam, an alumnus of Goldman Sachs, holds impressive credentials in operational excellence and growth leadership across the realms of financial services and insurtech. Her recent role as Head of Business Operations at Cartwheel Care saw her spearheading a multi-state operational expansion strategy. Lam's pivotal contributions were also evident during her tenure as Head of National Expansion and Insurance Operations at Lemonade, where she played a crucial role in the company's IPO and the acquisition of Metromile.

Mark Forman

Joining her in this endeavor is Mark Forman, who brings a wealth of experience at the intersection of insurance and wealth management. Forman has a notable track record: he was instrumental in the transition of Jefferson National to Nationwide in 2017 and, as CMO of RetireOne, he developed a unique insurance desk model for Registered Investment Advisors (RIAs). Most recently, he served as a fractional CMO at Intention.ly, advising numerous wealth management clients on effective marketing strategies.

Fuel for Growth

These leadership expansions follow the completion of Optifino's Series A funding round, which was primarily led by American Family Ventures. Several other esteemed participants, including Innovest Holding, HOF Capital, MSAD Ventures, and FJ Labs, contributed to this crucial capital raise. David Kleinhandler, Optifino’s Co-Founder and CEO, emphasized that acquiring high-impact talent in Operations, Marketing, and Sales is now the priority for 2025. He believes that Lam and Forman’s profound industry experiences will be instrumental in enhancing the accessibility of Optifino's offerings to insurance agents and financial advisors across the nation.

Advances on the Horizon

With this newly secured funding, Optifino aims to further develop tools designed to assist agents and advisors in seamlessly integrating permanent life insurance into comprehensive financial planning. The company is set to rollout cutting-edge tech that includes advanced underwriting analytics, innovative agent and client portals, and a professional review tool recently introduced into their operations.

Michael Doniger, Co-Founder and Chief Innovation Officer, remarked, "We're constructing a next-generation platform tailored for modern advisors and insurance agents. This investment enables us to refine our offerings and expand our talented team further."

Additionally, Optifino is on track to launch a Founding Agents program by late Q3 following a successful pilot phase. Founding Agent Mike Shean shared his enthusiasm, stating, “With Optifino, my efficiency as an agent is maximized, granting me the liberty to operate flexibly without limits.”

Showcasing New Innovations

Optifino is poised to present its innovative platform at the Finseca's Advanced Markets Conference scheduled in Washington, DC. Co-founders Kleinhandler and Doniger will lead a breakout session titled Building the Next-Gen Digital BGA Making Agents Bionic and Modernizing Life Insurance, promising invaluable insights for attendees.

Conclusion

As Optifino continues to carve its niche within the life insurance sector, the strategic addition of Ventrice Lam and Mark Forman signals a robust commitment towards growth and innovation. With a clear vision fortified by substantial investment and seasoned leadership, the company is well-positioned to address the evolving needs of today's financial landscape. As they step into their new roles, industry insiders and investors alike will undoubtedly be keen to observe how their contributions shape Optifino’s journey forward.