Experience a Unique Mochitsuki Tradition in Asakusa This New Year

Celebrate New Year with Mochitsuki Experience in Asakusa

This New Year, immerse yourself in a unique cultural experience at "Mochiya Hanbei Asakusa", where you can join a free Mochitsuki (mochi-pounding) event from January 1 to 3, 2026. Participants will have the chance to make their own mochi while expressing ten wishes for the new year—a delightful tradition that has become popular, especially among international visitors!

The Mochitsuki Experience

During this engaging event, participants are invited to make ten strikes to pound the sticky rice into mochi while enthusiastically vocalizing their aspirations. This innovative approach to the traditional Mochitsuki not only tantalizes the taste buds but also encourages positive energy and joy among everyone involved. The event highlights not just the art of mochi-making, but also the rich tapestry of Japanese culture, making it a fitting way to start the new year.

Special Details:

- Date: January 1 (Thu) - 3 (Sat)
- Cost: Free for customers purchasing any product (not applicable for Kinako mochi).
- Location: A mere five-minute walk from Kaminarimon (Thunder Gate) in Asakusa.

Half-Price Sweet Delight on January 10

In addition to the Mochitsuki experience, January 10 will mark "Hanbei Mochi Day" where guests can enjoy the exquisite “Shiroi Oshiruko” (white sweet red bean soup) at half price—just 550 yen instead of the regular 1,100 yen. The dish features a delicate white bean paste, with a salted cherry blossom on top, capturing the essence of spring even in winter.

Free Tea Coupon for Your Next Visit

Starting January 1, every customer purchasing any item will receive a complimentary coupon for green tea, typically valued at 500 yen. This refreshing drink pairs perfectly with the rich flavors of mochi, adding to the overall experience. Note that this offer is available while supplies last.

About Mochiya Hanbei Asakusa

Established in July 2025, "Mochiya Hanbei Asakusa" is run by Noriaki Makuta, who hails from a lineage of renowned calligraphers. With a passion for Japan’s traditional art of mochi-making, he has sought to offer both locals and international visitors an authentic taste of Japanese culture through delicious mochi. The choice of Asakusa, a district steeped in Edo-era charm, enhances the allure of this unique establishment.

The act of Mochitsuki embodies community spirit as it brings people together, allowing them to share in the joy and tradition of making mochi. Whether you’re a local or visiting from abroad, this New Year’s celebration at Mochiya Hanbei is destined to create lasting memories.

Visit Us

For those interested in participating or learning more, visit our official website at Hanbei or follow us on Instagram. We also have a beautiful gallery space available for exhibitions—just reach out for rental details!

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