Samsung Launches New Galaxy S26 Series with Cutting-Edge AI Features

Samsung Electronics Japan has officially launched the eagerly awaited Samsung Galaxy S26 series including the Samsung Galaxy S26, S26+, and S26 Ultra (SIM-free models) as of March 12, 2026. These devices are now available on the Samsung online store, at Galaxy Harajuku in Tokyo, and Galaxy Studio Osaka in Osaka.

Exceptional Design

The new Galaxy S26 series features a modern and refined design characterised by smooth curves and a cohesive color palette. The Galaxy S26 Ultra has been slimmed down by approximately 0.3mm compared to the previous model, weighing just 214g, significantly enhancing portability while ensuring a comfortable grip.

Advanced Privacy Features

One standout feature of the Galaxy S26 Ultra is the Privacy Display, which enables users to shield their screen from prying eyes without the need for special films. This innovative design limits visibility from the side while maintaining clarity from the front. Additionally, users can toggle the privacy feature on and off with a double-click of the side buttons, making it perfect for crowded public transport or elevators.

An Intuitive AI Experience

The Galaxy AI technology has evolved, allowing for a smoother user experience with enhanced text recognition and predictive suggestions. The Now Nudge feature automatically displays relevant information based on user context, reducing the need to switch between apps. For instance, if a user receives a message asking about evening plans, Galaxy AI will check the calendar and suggest relevant events or tasks automatically.

Moreover, popular features from previous models, such as Kakotte Search, have improved to handle multi-element queries seamlessly. This means if users want to know which items a celebrity is wearing in a photo, they can simply highlight the celebrity, and multiple related items will be showcased together.

AI agents like Bixby, Gemini, and Perplexity have also been integrated into the ecosystem, making device management intuitive. You can command Bixby using natural language; simply ask it to change settings without needing to know the menu. For example, saying, “I feel eye fatigue; what settings do you suggest?” will prompt Bixby to recommend enabling the eye protection mode without any hassle.

These AI enhancements significantly reduce user effort, crafting a mobile experience that is both smooth and efficient.

Pro-Level Photography Enhanced by AI

The Galaxy S26 series also redefines mobile photography standards, leveraging advanced AI for capturing and editing high-quality photos and videos without requiring professional skills. Users can create refined content using the Creative Studio, which allows for quick edits and context-aware sticker generation from simple text prompts like “draw a dog.” These stickers can enhance messages and photos, and the device also supports the creation of invitations, profile cards, and wallpapers, broadening creative expression in everyday life.

Accessories to Elevate User Experience

In addition, Samsung is launching a wide variety of genuine accessories for the Galaxy S26 series, available starting March 12. Customers can choose from numerous styles and colors, adding a personal touch to their devices. Details are accessible on the product page here.

Launch Promotions

To celebrate the launch, Samsung is conducting a promotion: customers who purchase any model of the Galaxy S26 series alongside selected products during the promotion period can enjoy discounts of up to 30%. This campaign runs from March 12, 9:00 AM to March 26, 9:59 AM, 2026.

For full details and more promotional information, please visit the campaign page here.

Education Discounts

Samsung also offers special pricing for students and educators through the Samsung Education Shop, featuring the Galaxy S26 series at discounted rates:

- Samsung Galaxy S26: ¥129,580+
- Samsung Galaxy S26+: ¥161,423+
- Samsung Galaxy S26 Ultra: ¥207,955+

Please check the Education Shop for more information.

Two-Year Warranty with Galaxy Care

Purchasers of the Galaxy S26 series will have access to Galaxy Care, offering incidence-based repairs and replacements, providing peace of mind against accidental damage and theft. This service is designed to cover various mishaps for two years.

Live Commerce Event

In celebration of the launch, Samsung will host a special Live Shop event on March 19 at 8:00 PM, showcasing the features and functionalities of the Galaxy S26 series on the official website and the Samsung Japan YouTube channel. Viewers can gain insights into product details, participate in Q&A sessions, and learn about current campaigns.

Samsung Wallet Launch

The Samsung Wallet, integrating payment solutions for credit cards and QR payments, comes pre-installed on the Galaxy S26 series. Upcoming services will enhance its functionality. Monthly promotions are also available within the app, offering additional savings.

For additional information on the Galaxy S26 series, visit Samsung Galaxy S26 and Samsung Galaxy S26 Ultra.