Partnership Signed Between BASE FOOD and Kiona Kitajima for Enhanced Sports Performance

BASE FOOD Partners with Kiona Kitajima for Sports Nutritional Support

In a pioneering move to enhance the performance of athletes with disabilities, BASE FOOD Co., Ltd., headquartered in Minato-ku, Tokyo, has officially partnered with Kiona Kitajima, a remarkable player in CP soccer (cerebral palsy soccer). This partnership aligns with BASE FOOD's commitment to the "BASE UP SPORTS PROJECT," which promotes health and well-being through balanced nutrition.

Supporting Individual Health and Performance

BASE FOOD aims to facilitate the integration of complete nutrition into everyday life, fostering a society where everyone can shine in their uniqueness. The company's projects span various cultural scenes, including sports, music, and art. The "BASE UP PROJECT" aims to enhance mental and physical health through balanced dietary options that empower individuals to pursue their dreams.

Kiona, who has encountered significant challenges including a serious health condition, embodies resilience. After undergoing brain tumor surgery and transitioning through rehabilitation, she found purpose and strength in sports. Since joining the world of CP soccer in 2023 and making a splash as a strong female athlete, her journey demonstrates how nutrition plays a pivotal role in recovery and performance enhancement.

Expanding the Impact of the BASE UP SPORTS PROJECT

Through this exciting new supplier contract, BASE FOOD will provide Kitajima with a range of their products, supporting her nutritional needs and athletic endeavors. The company intends to participate actively in her various challenges, conducting outreach on "Nutrition and Sports Performance" to help educate athletes and the public on these essential connections.

Kiona expressed her enthusiasm, stating, "Since my health journey began, I've realized the importance of nutrition in my daily conditioning. I am eager to incorporate BASE FOOD products into my routine to maximize my performance and inspire others similarly challenged to find their courage and strength."

BASE UP PROJECT Overview

This overarching initiative aims to uplift individuals across different disciplines through nutritional education and support. The project emphasizes collaboration among athletes, artists, and cultural influencers, promoting health and sustainability as foundational principles for success in various spheres of life.

Invitation for Participation in BASE UP SPORTS SUPPLIER Program

BASE FOOD is actively inviting athletes, whether professional or amateur, to take part in their BASE UP SPORTS SUPPLIER program. This initiative offers assistance with their complete nutritional products, expanding access to optimal health resources. Both long-term supplier contracts and short-term sampling programs are designed to ensure athletes can benefit from the nutritional innovations without limitations.

Profiles and Achievements

Kiona Kitajima's athletic career is marked by her resolve. After joining the Tokyo Disability Sports Discovery Program, she became a key member of the CP soccer women’s team and represented her team at various international competitions, including the upcoming IFCPF Women’s World Cup in 2024. Currently a student at Waseda University, she aims to use her experiences to support others, connecting her academic journey with her athletic pursuits.

The BASE FOOD brand prides itself on being a complete nutrition innovator since its inception in 2016, pushing the boundaries of what dietary health means in modern society. Their commitment to combining taste with optimal nutritional value reflects a pioneering spirit that encourages all individuals to appreciate food as a vital aspect of health and happiness.

Conclusion

With the partnership between BASE FOOD and Kiona Kitajima, a new chapter begins in the realm of sports nutrition, where the focus is on sustainable health and stellar performance. The collaboration aims not only to provide high-quality nutritional support to athletes but also to cultivate a broader understanding of the critical link between diet and athletic output in society as a whole.