#Japan #Aomori Rice #Red Horse Corporation #Ajigasawa #Harewatari

Advance Reservations Now Open for Harewatari Rice

The Red Horse Corporation, headquartered in Sumida, Tokyo, is excited to announce the early reservation initiative for the premium brand rice 'Harewatari' from Ajigasawa Town, Aomori Prefecture. This move supports local farmers and allows rice lovers across Japan to secure this excellence ahead of its availability. Starting December 24, 2023, the reservation can be made via the Rakuten Furusato Tax payment platform and several other donation sites.

A Culinary Gem of Aomori

'Harewatari' is celebrated for its quality, having received a prestigious 'Special A' rating in the Japan Grain Inspection Association's taste ranking for three consecutive years. After 13 years of meticulous development, this brand rice is distinguished by its resilience against climate change, thriving in both high temperatures and cold environments. Furthermore, it has shown resistance to rice diseases and natural calamities, thus easing the burden on producers.

Profoundly rooted in the heritage of renowned rice varieties like Koshihikari and Hitomebore, 'Harewatari' stands out with its translucent whiteness and extraordinary flavor. Notably, it retains moisture exceptionally well, offering a delightful texture that remains enjoyable even when cold.

Early Reservation Benefits

Our early reservation campaign not only aims to familiarize consumers with the exquisite 'Harewatari,' but also significantly boosts the efficiency of rice farmers by securing sales channels in advance. This proactive approach is crucial in sustaining agricultural practices and enhancing productivity within the region.

Aomori Prefecture is home to some of the most fertile lands in Japan, nourished by pristine natural resources such as the stunning Shirakami-Sanchi mountains and the mineral-rich streams that flow from them. We encourage food enthusiasts to take advantage of this opportunity to taste the essence of nature embedded in every grain of 'Harewatari.'

Ajigasawa Town Mayor Ei Hirata expressed his enthusiasm regarding this initiative, stating, "We are thrilled to offer the 2026 harvest of 'Harewatari' for early reservations, especially given its special recognition in taste rankings. We hope this garners appreciation from many people looking to experience the unique flavor of rice cultivated in this beautiful region."

In supporting local agricultural efforts, the available donation options for 'Harewatari' include:

• - 5kg: ¥13,000
• - 10kg (2 bags of 5kg): ¥24,500
• - 2-month regular set (10kg total): ¥26,000
• - 3-month regular set (15kg total): ¥39,000
• - 6-month regular set (30kg total): ¥78,000
• - 2-month regular (20kg total): ¥49,000
• - 3-month regular (30kg total): ¥73,500
• - 6-month regular (60kg total): ¥147,000

About Red Horse Corporation

Founded in March 1964, the Red Horse Corporation plays a crucial role in revitalizing regional industries. With a dedicated focus on supporting local farmers and promoting Japan's exquisite agricultural products, Red Horse Corporation is committed to highlighting the best of Japan's rice through initiatives like this.

For more information, visit Red Horse Corporation's official site.

For inquiries regarding this press release, please contact:
Miihara, Phone: 0570-003155, Email: [email protected]