Exploring the Future of Back Office Efficiency through Video DX Innovations

In February 2026, Lanet Co., Ltd., a member of the Biccamera Group and provider of the Kizukumo network camera service, participated in the 'Back Office World 2026' exhibition held at Makuhari Messe. This event served as a pivotal platform to discuss modern needs in back office operations, particularly concerning video digital transformation (DX).

Insights from Kizukumo Camera Data

During the exhibition, the Kizukumo camera's marketing functions were leveraged to collect significant visitor flow data. Over the three days of the event, the data revealed interesting behavioral patterns among attendees, shedding light on the latest trends and challenges faced by the back office sector.

Visitor Counts and Analysis

Using the Kizukumo's people counting and heat map capabilities, the total number of attendees recorded was impressive:

- Front Booth Traffic: 4,667 visitors
- Left Side Booth Traffic: 4,825 visitors
- Right Side Booth Traffic: 3,582 visitors

Cumulatively, the booth experienced foot traffic from 13,074 individuals, but the number of people who engaged directly with the booth staff was approximately 408, representing about 3.12% of total passersby.

Identifying Peak Times

It was noteworthy that the highest foot traffic occurred just after the exhibition opened at 10 am on all three days. This trend can likely be attributed to popular seminars scheduled in the morning, which compelled visitors to optimize their time by circling the booths efficiently. This suggests that back office professionals are making systematic efforts to gather information within tight schedules.

Efficient Data Utilization

The insights drawn from this visitor data provide substantial opportunities for improving efficiency in back office operations:

- Decentralized Facility Utilization: By visualizing peak times in refresh areas and meeting rooms within office spaces, management can optimize cleaning schedules, thereby improving the convenience for employees.
- Investment Based on Data: Accurate insights into when, where, and how many people are congregating facilitates evidence-based decisions concerning office layout adjustments and energy-saving measures, including climate and lighting controls.

Addressing Key Challenges in Back Office

Feedback from professionals in general affairs and facility management highlighted critical issues stemming from labor shortages. The demand for effective solutions is increasing due to rising travel costs associated with in-person site inspections at various offices and warehouses.

Moreover, there is a strong desire for cost-effective, easily implemented solutions that protect employees from unreasonable complaints through adequate audio and video records.

Additionally, with concerns surrounding Business Continuity Planning (BCP), there’s a need for reliable hybrid storage options that continue recording even with network disruptions.

Kizukumo’s Unique Offering

Kizukumo stands out with its ease of installation, requiring only Wi-Fi and power, available for a low monthly fee of 770 yen (tax included) when over 16 units are deployed. This simplicity, combined with the reputation of Alarm.com—trusted by over 10 million installations—makes Kizukumo an appealing option for back office sectors seeking to initiate digital transformation journey.

Driving Next-Gen Back Office Operations

The data analytics capabilities showcased during the exhibition demonstrate a pathway to scientifically optimize staffing and layout in office environments and warehouses.

Looking ahead, Lanet is committed to supporting back office DX initiatives that transcend mere security to enhance overall corporate productivity through Kizukumo's innovative offerings.

Exhibition Details

- Event Name: Back Office World 2026 Spring Tokyo
- Date: February 4-6, 2026
- Venue: Makuhari Messe Halls 4-7

Company Overview

- Company Name: Lanet Co., Ltd.
- Service Site: Kizukumo
- CEO: Keiki Nakagawa
- Location: 1-18-1 Higashi-Ikebukuro, Toshima-ku, Tokyo, 15th-16th Floor Hareza Tower
- Business Domains: Mobile Services, MVNO, Content Services, Educational Services, Solutions, VR, Network Camera Services