#Japan #Skincare #Tokyo #ADDITTLE BEAUTY #Makiko Takizawa

Launch of ADDITTLE BEAUTY's First Items

On November 27, 2023, ADDITTLE BEAUTY, a new well-being beauty brand founded by model Makiko Takizawa, will debut its first collection of skincare products. The lineup includes three innovative items designed to enhance daily self-care routines: the AM Wake Up Mask Box, the PM Prep Mask Box, and the Oversized Reset Sheet Box. The official online store will offer an exclusive pre-sale before nationwide availability on December 10, 2023.

A New Approach to Beauty

ADDITTLE BEAUTY embodies Takizawa's personal philosophy of achieving balance and comfort in life. The brand’s motto, "Add a little comfort to your life," reflects its mission to create products that promote inner well-being and beauty. The concept is that true beauty stems from a state of comfort for oneself and those around them.

The AM Wake Up Mask is designed to refresh and clarify dull, tired skin in the morning, while the PM Prep Mask prepares the skin for better absorption of nutrients overnight. The Oversized Reset Sheet assists in removing excess oil and dead skin cells, leaving a smooth and radiant complexion.

Innovative Ingredients

Each product features a unique blend of three fermented beauty essence ingredients: Lactobacillus/Rice Ferment Filtrate, Lactobacillus/Aloe Vera Leaf Juice Ferment, and Galactomyces Ferment Filtrate. These components are renowned for their hydrating properties and are aimed at improving skin texture from within, giving it a vibrant appearance. The focus is on delivering long-lasting results that enhance skin health over time.

The brand prioritizes convenience and ease of use, ensuring that its products seamlessly integrate into everyday routines. The packaging is designed to be aesthetically pleasing, reflecting Takizawa’s personal style while making the products easy to keep in accessible places.

Three Key Features for Daily Use

1. Design That Invites Use: The product design encourages easy access, making it tempting to keep these items within reach.
2. A Spa-like Aroma: Each product features a calming scent reminiscent of a spa experience, enhancing the feeling of relaxation during use.
3. Rich Texture: The masks and sheets are crafted with thickness for a luxurious feel, adding to the overall experience of skincare.

Detailed Product Insights

AM Wake Up Mask Box

• - Price: 2,970 JPY (14 sheets)
• - Benefits: Combines fermented beauty essence with skincare ingredients to awaken tired skin. The mask adheres closely to the face, reaching tricky areas like the eyes and nose.

PM Prep Mask Box

• - Price: 2,970 JPY (14 sheets)
• - Benefits: Works overnight to nourish and rejuvenate skin. The inclusion of Retinyl Hyaluronate softens and conditions the skin, making it receptive to subsequent skincare products.

Oversized Reset Sheet Box

• - Price: 2,970 JPY (40 sheets)
• - Benefits: Ideal for removing oily residue and exfoliating dead skin cells. Its large cotton sheets are perfect for use on the face and body, targeting areas like elbows and knees where skin needs extra care.

Launch Events and Opportunities

To celebrate the brand's launch, a special pop-up store will open in Nihonbashi, Tokyo, from December 5 to December 14, 2023. Exclusive sets and limited-edition products will be available, providing guests with a unique opportunity to experience ADDITTLE BEAUTY firsthand.

Conclusion

ADDITTLE BEAUTY, led by the creative vision of Makiko Takizawa, offers a fresh perspective on skincare, merging self-care with beauty insights. With a commitment to enhancing daily routines, the brand stands poised to make a meaningful impact on the wellness and beauty landscape.