#Japan #Tokyo #Fire Shoka Stick #Bear Guard #Anywhere Charette

Innovative Disaster Preparedness Tools Featured at SDGs Week EXPO 2025

Aichi Prefecture-based TCL Corporation, a subsidiary of the White House Group, has announced its participation in the upcoming SDGs Week EXPO 2025, scheduled to take place from December 10 to December 12, 2025, at Tokyo Big Sight. This event is recognized as one of Japan's largest exhibitions aimed at promoting sustainable practices and collaborative business initiatives. The TCL exhibit will feature four pivotal disaster preparedness products, including the Fire Shoka Stick, which has achieved impressive sales of over 40,000 units domestically.

Event Overview

Dates: December 10-12, 2025
Hours: 10 AM - 5 PM
Location: Tokyo Big Sight, East Hall 4 (Booth Number: 4-006)
Exhibition Scale: 450 companies and organizations with 861 booths
More Information: SDGs Week Official Site

Featured Products

1. Fire Shoka Stick
The Fire Shoka Stick, developed in Italy and introduced to Japan in 2024, has brought a new approach to fire safety. Unlike traditional fire extinguishers that use powder or chemicals, this innovative device ejects a harmless gas (inert gas) that suffocates fires without leaving a mess. Weighing merely 365 grams, it’s compact and portable, making it an essential item for quick responses during emergencies. For product details, visit the Fire Shoka Stick Official Page or watch the product demonstration video.

2. Bear Guard
Equipped with a 110dB warning sound and powerful high-brightness LED signals, the Bear Guard is a next-generation safety device aimed at protecting individuals from bear encounters. Its bright lights and high-frequency sounds deter bears, making it ideal for outdoor activities like farming, hiking, and forestry. The rechargeable Bear Guard can last up to 8 hours with LED flashing, providing peace of mind in wilderness areas.

3. Anywhere Charette
The Anywhere Charette is a foldable portable shower toilet that combines convenience with comfort. This compact toilet can be easily stored and deployed, similar to a folding chair, yet it offers a washing function that enhances user comfort—something rarely found in typical portable toilets. It's a perfect solution for outdoor events and emergencies, as it provides ease of use and hygiene.

4. Escape Kit
The Escape Kit is designed to support rapid and safe evacuation during fires. It includes adhesive safety goggles that securely cover the eyes and a high-performance smoke and dust mask. These tools protect against toxic gases and smoke, providing crucial defense during emergencies. To learn more about this product, visit the official shop or check the specification video.

Company Overview

TCL Corporation has been a pioneer in safety innovation since its establishment in November 1979. Under the leadership of CEO Fumio Kimura, the company is headquartered at White House Building, 3-139 Hongo, Meito Ward, Nagoya, Aichi Prefecture. As part of the White House Group, TCL works closely to provide high-quality products across the automotive and safety sectors.

TCL's extensive portfolio includes the distribution of imported vehicles, premium automotive accessories, and the development of innovative safety devices like the Fire Shoka Stick. The White House Group, with over 40 locations primarily in the Tokai region, continues to deliver exceptional customer experiences, ensuring safety and comfort in a variety of settings. Visit TCL's Website for more information.