#United States #AI Technology #Las Vegas #Customer Experience #Gladly

Gladly Wins Prestigious CCW Excellence Award

In a significant development within the customer service industry, Gladly has been awarded the prestigious title of Disruptive Technology of the Year at the 2025 CCW Excellence Awards held in Las Vegas. This accolade reaffirms Gladly's commitment to redefining customer experience (CX) through innovative technology. By prioritizing lifelong relationships over transactional interactions, Gladly offers solutions that blend efficiency, personalization, and intelligence across all customer touchpoints.

Transforming Customer Engagement

Gladly has emerged as a leader in the CX platform space, empowering brands such as Crate & Barrel, Ulta Beauty, and TUMI. These brands have tapped into Gladly's unique strengths in creating customer-centric experiences. Unlike traditional platforms, which often enforce a trade-off between operational efficiency and personalized service, Gladly aims to eliminate this dichotomy altogether. The President of Gladly, Charlie Besecker, expressed, "We're disrupting the customer experience space because we refuse to accept the old tradeoff that forces businesses to choose between efficiency and personalization. With Gladly, you get both—and we're grateful the industry is recognizing that approach."

A Different Approach to AI & Service

Gladly's innovative platform stands apart as it was designed from the ground up to focus on the customer rather than placing emphasis on ticketing systems. This essential shift has allowed the company to roll out its powerful Gladly Customer AI, designed to deliver seamless, context-rich experiences regardless of the channel or stage of the customer journey. One of the key features is Sidekick, Gladly's AI agent, which assists throughout the customer experience—from answering queries to facilitating transactions and escalating matters with the crucial context needed for a smooth resolution.

Addressing Industry Challenges

The customer service industry has faced growing challenges, with service quality reported at a decade low. As AI expectations have transitioned from mere hype to tangible outcomes, Gladly has utilized its unique position to provide brands with a new narrative for customer engagement. The firm advocates for a model where cost-effectiveness aligns intimately with delivering exceptional care. This alignment is crucial for brands aiming not to compromise on either efficiency or customer satisfaction, something that Gladly’s unique platform achieves effectively.

What Lies Ahead for Gladly

With the ongoing evolution of customer service standards and technological advancements, Gladly remains poised for further innovations. The company’s ongoing mission is to empower businesses to cultivate deeper relationships with their customers, shifting from a transactional mindset to one focused on creating meaningful connections. For businesses in the B2C sector that aim to push the envelope in customer service while maintaining operational efficiency, Gladly emerges as a go-to solution, achieving both high service levels and rich customer interaction.

For more insights about how Gladly is reshaping customer experiences, visit gladly.ai/get-started and discover what makes this platform the first choice for modern brands. In a competitive landscape, Gladly's approach provides not just a robust methodology for handling customer inquiries but also a philosophy that embraces and enhances the customer journey across all interactions.

About Gladly

Gladly is dedicated to driving down costs while nurturing robust customer relationships and enhancing loyalty through its user-friendly CX platform. It emphasizes personalization, leveraging proprietary Customer AI to ensure that every engagement is focused on the customer rather than a transactional ticket system. Gladly believes in the power of combining human interaction with intelligent automation to provide radically efficient service that resonates on a personal level. Learn more about Gladly and its contributions to customer experience innovations at gladly.ai.