#Japan #Tokyo #Store Record #ZOZO #Aimerfeel

Aimerfeel Boosts ZOZO Sales through Effective Inventory Management

In a significant advancement for the women's underwear and loungewear brand Aimerfeel, a transformative inventory integration application called "ZOZO Customer Order Integration by Store Record" has been implemented by Sock Koubu Co., Ltd. This initiative has led to a remarkable increase in the customer order ratio on ZOZOTOWN—the online retail platform—jumping from a mere 3% to an impressive 11%. This innovative approach has also seen the actual sales from customer orders multiply by three, indicating a 300% increase since the beginning of the integration process.

Background of Implementation

Sock Koubu Co., Ltd. is dedicated to offering its Aimerfeel products through various channels, including direct retail outlets, the brand's official e-commerce website, and prominent online platforms like ZOZOTOWN, Rakuten Ichiba, Yahoo! Shopping, Amazon, and au PAY Market. ZOZOTOWN serves as one of their key sales channels. However, prior to the integration, the company faced numerous challenges due to the manual inventory management procedures related to the Next Engine.

The previous system prevented effective communication between the stock and customer demand, as SKUs with insufficient quantities in stock could not be automatically connected to the customer order system. This led to approximately 20% of SKUs being unavailable for sales on ZOZOTOWN. Additionally, the daily task of transferring CSV orders from ZOZOTOWN into Next Engine consumed about an hour each day, which was neither efficient nor sustainable.

Post-Implementation Success

Following the launch of "ZOZO Customer Order Integration by Store Record," Aimerfeel has been able to streamline its operations significantly. This application enables real-time and automatic synchronization of all inventory data recorded within Next Engine to ZOZOTOWN, which means every SKU—regardless of its stock volume—is now available for sale on the platform. The previously limited inventory access has transformed, allowing Aimerfeel to list 100% of its product SKUs on ZOZOTOWN.

Furthermore, the burden of handling customer order transactions has been alleviated. Instead of spending an hour each morning processing CSV data and creating invoices manually, orders from ZOZOTOWN are now automatically integrated into the Next Engine. Even during peak periods, such as weekends, the company can handle all incoming customer orders without additional manual work, thereby enhancing overall operational efficiency.

Commentary from Aimerfeel

Mitsuho Wada from Sock Koubu Co., Ltd. commented on the positive impacts resulting from the implementation of the new system: “Before we integrated the Store Record system, we were unable to automatically allocate stock quantities to customer orders from ZOZOTOWN in a timely manner. We faced stockouts when unexpected demand appeared in other sales channels. The prior limitations prevented us from synchronizing SKUs with low stock levels, leading to missed sales opportunities for about 20% of our product range. Now, we have real-time automatic connections between our full SKU inventory and ZOZOTOWN. Our customer order ratio has surged from 3% to 11%, and we have tripled our customer order revenue since then.”

Future Considerations

As part of the ongoing evolution, Store Record Co., Ltd. plans to expand its services to address other operational hurdles faced by enterprises linked to inventory management systems (OMS) and core business systems. It intends to offer flexible solutions that resolve the complexities underlying many organizations’ logistical and order management systems.

Retail businesses facing such issues are encouraged to reach out for tailored advice on implementing effective management systems. By extending its standard functions, Store Record aims to provide rapid and cost-effective solutions that build the optimal environment for retail management, distinct from the typical system vendor offerings.

In conclusion, the collaboration between Aimerfeel and Store Record is a testament to how technology can significantly elevate business operations and customer satisfaction in a competitive market environment. This partnership demonstrates an innovative leap towards modern inventory management, setting a new standard for the retail landscape.