Strengthening Partnerships for International Eco-Resort Development in Nikko

The Nikko Natural Museum, located in Nikko City, Tochigi Prefecture, and Tobu Top Tours, based in Sumida, Tokyo, have joined forces to enhance their collaboration aimed at realizing the International Eco-Resort in Nikko. This alliance marks a significant step towards promoting tourism and sustainable practices in the Nikko area, particularly during the beautiful autumn seasons when tourists flock to admire the stunning leaf foliage around Lake Chūzenji.

Background and Objectives of the Collaboration

The Nikko Natural Museum plays a key role in promoting both the natural and cultural attractions of the Nikko National Park to both domestic and international visitors. As a designated manager of public facilities in the region, such as the Tochigi Prefectural Nikko Natural Museum and the Chūzenji Lake International Summer Resort Commemorative Facility, the museum contributes to regional revitalization and the growth of the tourism industry. On the other hand, Tobu Top Tours, as part of the Tobu Group, supports regional tourism promotion through environmentally-friendly travel products and initiatives.

In recent times, the Okunikko area has initiated efforts as a pioneering region for decarbonization, with projects aimed at the implementation of next-generation mobility solutions, such as renewable energy usage and electric or autonomous buses. However, challenges such as a shortage of tourism personnel, lack of appeal in local cuisine, underdeveloped high-value-added content for inbound tourism, and seasonal fluctuations in tourist numbers remain.

In response to these challenges, Tobu Top Tours has partially acquired shares in the Nikko Natural Museum, establishing a robust partnership that allows both organizations to leverage their respective expertise and resources. The ultimate goal is to balance the preservation of the region’s natural, historical, and cultural assets while revitalizing tourism. Moreover, both companies are committed to addressing regional issues and contributing to the creation of a sustainable community by achieving a zero-carbon city in Okunikko. They aim to foster a sustainable tourism destination that can benefit the local community, tourism businesses, and diverse visitors in a harmonious setup.

Specific Initiatives Moving Forward

Both companies have agreed to collaborate on several key initiatives:

1. Development of High-Value Content and Training of Guides

- Training Professional Nature Guides: Enhancing capabilities to cater to inbound tourists by strengthening the guiding framework.
- Joint Development of Training Programs: Building a system for specialized staff to establish long-term careers.
- Maximizing Local Historical and Cultural Assets: Utilizing various attractions like the British and Italian Embassy villas alongside e-bike activities.
- Creation and Provision of Unique Inbound Content: Developing exclusive experiences aimed at foreign tourists.
- Establishing New Forms of Tourism: Promoting environmentally-conscious practices while enjoying the beauty of Okunikko.

2. Contribution to Zero-Carbon Initiatives and Sustainable Development

- Promotion of Next-Generation Mobility: Advocating the implementation of electric buses and hybrid operations as part of a low-emission transport initiative.
- **Establishing a