#USA #New York #Aperitivo #CAMPARI #Campari Spritz

Celebrate the Campari Spritz Experience in NYC

This June, immerse yourself in the vibrant world of Campari at an exciting event centered around their signature drink—the Campari Spritz. From June 14th to 15th, downtown New York City will transform into a lively hub celebrating the Italian aperitivo culture. No longer just a cocktail, the Campari Spritz is a social ritual that has transcended its origins in Milan to become a beloved choice among cocktail enthusiasts worldwide.

A Symbol of Sophistication and Hospitality

Since its inception in 1860, Campari has been synonymous with sophisticated gatherings, making it the #1 bestselling liqueur for six consecutive years. Its unmistakable bright red hue represents more than just a drink; it symbolizes the rich history and artistry behind Italian aperitivo culture. "The Campari Spritz perfectly blends sociability and sophistication," says Allison Varone, Head of Marketing at Campari America. This event aims to bring guests an authentic taste of Italy right in the heart of NYC.

Campari Spritz Square: A Unique Italian Oasis

The heart of this celebration will be the Campari Spritz Square, located in a trendy micro-neighborhood straddling Chinatown and the Lower East Side. From artisanal food to unique cocktails, this experience promises connections to local businesses and collaborative creativity. Attendees can expect an eclectic mix of arts, creativity, and, of course, the iconic Campari Spritz.

171 E. Broadway will serve as the main venue, allowing attendees to indulge in the perfect spritz along with a specially curated aperitivo menu, showcasing both small plates and the signature cocktail. With daily activations from partner locations like Susan Alexandra and Colbo, guests can enjoy bespoke jewelry and unique art displays while sipping on their spritzes.

Make Your Reservations

Reservations for this Italian-inspired experience are available via Resy starting June 3rd. Attendees aged 21 and over can select their seating times for either June 14th or 15th at 3:30 PM or 5:30 PM ET. The vibrant ambiance will persist with partner store activations that will be active from 3 PM to 7 PM, offering attendees a myriad of activities and flavors to explore.

A Call for Campari Lovers

As you partake in this spritz-filled weekend, remember that enjoying this iconic cocktail should be done responsibly. Campari encourages everyone to join in the celebration of this classic experience by visiting their booth, participating in the lively atmosphere, and immersing themselves in the rich cultural landscape of NYC's downtown.

Ingredients for Your Own Campari Spritz

• - 2 parts Campari
• - 3 parts Cinzano Prosecco D.O.C.
• - 1 part Soda Water
• - Ice
• - Orange Slice

Method: Pour the prosecco, Campari, and soda water into a wine glass filled with ice. Garnish with a slice of fresh orange for an added touch of flavor and flair.

Campari’s rich heritage inspires creativity not only among bartenders and citizens alike but connects people through unforgettable moments shared over a spritz. Don't miss out on this amazing opportunity to explore the world of Campari amidst the backdrop of New York City this June. For more information about the event, visit the official Campari website or follow their updates on Instagram.