#USA #Envestnet #Quincy, Massachusetts #community banks #TAPP Engine

TAPP Engine Partners with Envestnet to Enhance Wealth Management

TAPP Engine, a company that specializes in providing embedded wealth technology solutions for credit unions and community banks, has announced an exciting new collaboration with Envestnet. This partnership aims to incorporate Envestnet's ActivePassive ETF model portfolios into TAPP Engine's digital investing platform. This initiative is designed to offer a more personalized and goals-based investing experience that better meets the evolving financial needs of their members.

Understanding the Collaboration

The integration of Envestnet's portfolios into TAPP Engine's existing infrastructure signifies a significant enhancement in their goals-based investing platform. Credit unions and community banks can now rely on this alliance to bring a more customized investment experience directly to their members, all while maintaining a secure and familiar digital banking environment. As Mark Guglielmo, President of TAPP Engine Securities and TAPP Engine Advisors, stated, the mission has always been to strengthen member relationships through modern digital wealth solutions.

With consumers increasingly expecting digital investing services to be as accessible and intuitive as standard online banking, TAPP Engine’s platform is positioning itself to meet those growing expectations comprehensively. The incorporation of Envestnet's ETF portfolios allows financial institutions to offer investing experiences that encourage long-term engagement and support their members’ financial wellness.

Key Benefits to Clients

The collaboration brings notable benefits to TAPP Engine's clients, allowing them to deliver:

• - Enhanced Goals-Based Investing: Financial institutions can now align member investments with their specific financial objectives and risk tolerances, creating a more tailored investing approach.
• - Greater Customization: TAPP Engine's platform allows for a fully branded investing experience, which fosters a stronger connection between the financial institution and its members.

Current Platform Capabilities

The platform already includes various features such as:

• - Self-Directed Brokerage Accounts
• - Goals-Based Automated Investing
• - Fractional Share Investing
• - Commission-Free Equity Trading
• - Digital Account Opening and Onboarding
• - Single Sign-On (SSO) Integration with Digital Banking Platforms
• - Integrated Custody and Clearing Services
• - Investor Education and Financial Wellness Resources

With the addition of Envestnet’s portfolios, TAPP Engine continues its commitment to enhancing personalization and the overall digital investing experience. Guglielmo highlights the importance of innovation in building robust financial relationships, saying that collaboration with industry leaders is crucial for delivering exceptional digital wealth experiences.

The Future of Financial Advice

Envestnet’s involvement in this partnership is poised to bring a wealth of knowledge and robust investment capabilities to TAPP Engine’s clients. Erik Preus, CFA and Group Head of Investment Management at Envestnet, emphasizes that this collaboration stands to provide credit unions and community banks with access to institutional-quality ETF portfolios, reflecting a disciplined approach to portfolio construction.

The partnership marks a pivotal step for both companies by enhancing their service offerings while meeting the needs of the digital age in finance.

Staying Ahead of Trends

TAPP Engine does not intend to stop here; there are plans to introduce more innovations designed to further improve digital engagement and expand wealth management capabilities for community financial institutions. This dedication to evolution ensures that they remain at the forefront of the rapidly changing financial landscape.

For those interested in learning more about TAPP Engine’s full suite of products or exploring collaborative opportunities, they can reach out to Mark Guglielmo via email or visit their website.

About TAPP Engine

TAPP Engine is an integrated digital wealth infrastructure provider, enabling institutions like credit unions and community banks to deliver contemporary investing experiences under their own brand. Their comprehensive capabilities allow institutions to offer self-directed investing, automated goals-based investing, and extensive digital onboarding processes, all seamlessly designed to fit within their existing online and mobile environments.

Through partnerships with other leaders in the financial tech space, TAPP Engine is dedicated to enhancing financial wellness and modernizing the digital experience for their members, thereby fostering long-term growth and relationships.

For more information, visit www.tappengine.com.

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